Are you someone who is looking for a lucrative career opportunity in the city of London? If yes, then you might be interested to know that a fair number of job positions in public relations are being filled up by individuals who possess data science skills.
Sounds too good to be true?
Well, let’s explore the scope of data science in PR jobs in London.
Why Data Science Skills are Essential for PR Jobs in London?
With the boom of digital technologies and social media platforms, companies are leveraging the power of data to devise marketing and PR strategies that can cater to their target audience effectively.
This is where data science comes in handy, as data-driven insights help PR professionals to create campaigns that have high chances of success.
Data science also enables PR professionals to measure the impact of their campaigns, and thus, improve their performance.
What are the Career Opportunities in PR with Data Science Skills?
In London, there are several job opportunities in PR that require knowledge of data science. Some of the job profiles that you can consider are:
- PR Data Analyst: A PR data analyst deals with crunching numbers and deriving actionable insights from data. Their role involves measuring the impact of PR campaigns using data analytics tools, identifying trends, and providing recommendations for future campaigns based on data-driven insights.
- PR Manager: A PR manager is responsible for developing and implementing PR strategies that align with the overall business objectives. Knowledge of data science skills enables them to create campaigns that cater to the target audience better, thus increasing the chances of success.
- Digital PR Specialist: A digital PR specialist leverages digital technologies and social media platforms to create brand awareness. With data science skills, they can analyze the performance of their campaigns, modify their strategies according to customer behavior, and measure the ROI of their campaigns.
What is the Average Salary for Jobs with such Skills?
A PR professional with data science skills can expect to earn a higher salary than someone who doesn’t possess these skills. According to Glassdoor, the average salary for a PR manager in London is around £46,000 per annum. However, the salary can vary depending on the job profile, the years of experience, and the company you work for.
Why You Should Pursue a Career in PR with Data Science Skills?
Data science skills are in high demand in almost every industry, and PR is no exception. Moreover, the demand for professionals who can combine data science skills with PR is growing exponentially.
Pursuing a career in PR with data science skills can offer you the following benefits:
- Higher salary than traditional PR jobs
- Holistic understanding of PR campaigns
- Enhanced job prospects across different industries
- Opportunities to work with reputed brands
Best Online Courses for Data Science 2023
If you are looking to pursue a lucrative career in London, then data science skills can take you a long way in a career in public relations. With the growing demand for professionals who possess both PR and data science skills, you can expect enormous career opportunities and substantial financial benefits.
So, what are you waiting for? Enroll in any of the online data science course below by clicking on the link below today to give your career a boost!
