Portland State University

Overview

The Bachelor's in General Sales, Merchandising and Related Marketing Operations at Portland State University equips students with a comprehensive understanding of sales and marketing practices. This program is designed to develop essential skills in both theoretical knowledge and practical application, preparing graduates for successful careers in a variety of business environments.

What you'll study

Throughout this program, students will explore a diverse range of subjects that are fundamental to sales and marketing. Key areas of study include:

• Sales Strategies: Learn effective techniques for selling products and services, including negotiation and relationship management.
• Marketing Principles: Understand the core concepts of marketing, including market research, consumer behavior, and branding.
• Merchandising Techniques: Gain insights into product presentation and promotion, focusing on maximizing sales potential.
• Digital Marketing: Explore modern marketing strategies that leverage online platforms and social media to reach consumers.
• Business Communication: Develop communication skills crucial for success in sales and marketing roles.

Entry requirements

To be considered for admission into the Bachelor's in General Sales, Merchandising and Related Marketing Operations program, applicants should meet the following criteria:

• Completion of a high school diploma or equivalent.
• Submission of a completed application form along with any required documentation.
• Demonstrated interest in sales and marketing through relevant coursework or extracurricular activities is advantageous.

Career prospects

Graduates of this program will find a wide array of career opportunities in various sectors. Potential job titles include:

• Sales Manager
• Marketing Coordinator
• Merchandising Specialist
• Brand Manager
• Digital Marketing Analyst

With the skills and knowledge acquired from this program, graduates will be well-prepared to excel in dynamic and competitive business environments, driving sales and marketing initiatives that contribute to organizational success.