Pace University

What you'll study

This programme blends a Bachelor of Marketing (BBA) foundation with specialised courses that address the fashion industry's unique commercial and cultural dynamics. Core business and marketing modules develop skills in consumer behaviour, market research, digital marketing, brand management, pricing and retail strategy. Fashion-focused subjects introduce apparel product development, fashion merchandising, global sourcing and supply chain issues, trend forecasting, visual merchandising and fashion retail analytics.

• Core marketing topics: Principles of marketing, marketing research, advertising and promotion, digital and social media marketing, services marketing, marketing strategy.
• Fashion and industry-specific modules: Fashion merchandising, international fashion marketing, product development and line planning, buying and assortment planning, visual merchandising, trend analysis and forecasting.
• Business fundamentals: Accounting, finance for managers, business law, organisational behaviour, operations and supply chain management.
• Practical and experiential components: Internship opportunities with fashion brands, retail chains and agencies; case studies; live client projects; and a capstone or practicum that typically focuses on an integrated marketing plan for a fashion-related client.
• Optional international experience: Study abroad semesters, short-term exchange programmes and collaborative projects that explore regional fashion markets and global sourcing practices.

Entry requirements

Applicants are expected to have a completed secondary school diploma or equivalent. Successful candidates typically present a strong academic record, evidence of quantitative and communication skills, and a demonstrated interest in marketing or fashion. For domestic applicants this generally means a competitive high-school GPA and preparation in subjects such as mathematics and English. International applicants must meet English language proficiency standards through accepted tests or prior education in English. Pace University also considers extracurricular activities, portfolios (if submitted), personal statements and interviews; relevant work experience or documented internships can strengthen an application.

Career prospects

Graduates are prepared for roles across the fashion and retail sectors as well as in broader marketing positions. Typical entry-level roles include fashion merchandiser, retail buyer, brand coordinator, social media and digital marketing specialist, merchandising analyst, visual merchandiser, and account executive at fashion-focused agencies. With experience, alumni progress to positions such as brand manager, category manager, retail director, product development manager, sourcing manager or marketing director. The programme’s New York City location and internship opportunities also open pathways into luxury brands, e‑commerce fashion retailers, wholesale distributors, trend forecasting firms and international sourcing organisations.

Why study at Pace University

Pace’s campus in New York City places students at the centre of the global fashion industry, providing access to internships, industry events and networking with brands, retailers and agencies. The university’s business school emphasises practical learning—classroom theory is reinforced through internships, live projects with real clients and career services that support placement. Interdisciplinary collaboration across departments allows students to combine marketing skills with studies in communications, design, technology or international business, while opportunities for study abroad and international partnerships help develop a global perspective essential for careers in international fashion marketing.