Clarkson University

What you'll study

This programme combines theoretical foundations in communication with intensive practical training in audio, video and digital media production. Core topics typically include media writing and storytelling, audio production and engineering, studio and field video production, video editing, digital media production, broadcast journalism, media law and ethics, and audience analysis. Students gain experience with industry-standard cameras, audio consoles, lighting, editing software and digital distribution platforms.

• Introductory courses — introductions to mass communication, media history, and media literacy.
• Production skills — courses in audio and video production, studio operations, lighting, sound design and nonlinear editing.
• Content creation — reporting and writing for broadcast and digital platforms, multimedia storytelling and podcasting.
• Technology and distribution — digital media workflows, streaming and social media strategies, and fundamentals of web publishing.
• Professional practice — practicum or lab classes that replicate newsroom or studio environments, internships with external media organisations, and a capstone project or portfolio.
• Contextual studies — media law and ethics, media management, audience research and elective options that may include advertising, public relations or data visualisation.

Entry requirements

Applicants should hold a recognised secondary school qualification with solid performance in English and complementary subjects. Admissions typically consider academic record, a personal statement and any relevant extracurricular experience such as student media, public speaking or creative projects. Prospective students who already have audio/video work are encouraged to submit a short portfolio or links to samples; this can strengthen an application but is not always mandatory.

International applicants must demonstrate equivalent academic preparation and meet English language proficiency requirements through recognised tests or evidence of prior instruction in English. Applicants with transfer credits from other institutions should provide official transcripts for assessment.

Career prospects

Graduates are prepared for roles across broadcast, digital media, and related communications industries. Typical career paths include positions as producers, reporters and anchors, audio/video editors, broadcast technicians, production assistants, multimedia journalists, social media and content strategists, podcast producers, and roles in advertising and public relations that require production expertise.

The programme’s combination of hands-on labs, internships and a professional portfolio helps graduates move into entry-level production and editorial roles, or continue to specialised postgraduate study in media production, journalism, or media management.

Why study at Clarkson University

Clarkson offers a learning environment that emphasises experiential education and close faculty mentoring. Students benefit from small class sizes, opportunities to work on live productions and to collaborate across disciplines such as business and engineering for media projects that have technical and commercial dimensions. The university’s career services and industry links support internship placements and professional development, helping students build a portfolio and industry contacts before graduation.

Overall, the programme is suited to students seeking a balance of creative storytelling and technical proficiency, delivered in a campus setting that fosters practical learning and career preparation in contemporary media industries.