University of North Dakota

What you'll study

The programme combines theoretical, methodological and practical coursework to prepare students for professional and academic careers in media and communication. Core themes include media theory and history, rhetorical and cultural analysis, research methods, and media law and ethics. Students also take applied modules in digital media production, multimedia storytelling, strategic communication, audience analysis, and social media strategy.

• Research methods: qualitative and quantitative approaches, content analysis, discourse analysis and research design for communication studies.
• Theory and criticism: media theory, rhetoric, cultural studies and critical approaches to mass and digital media.
• Production and technology: audio and video production, web and mobile media, digital storytelling and data visualisation.
• Strategic communication: public relations, campaign planning, media management and crisis communication.
• Law and ethics: First Amendment and free-press issues, media regulation, ethical decision-making in journalism and communications.
• Capstone options: thesis or non-thesis culminating project such as a professional portfolio, practicum placement, or research project.

Students typically choose electives to build specialisms—such as journalism, health communication, political communication, or emerging digital platforms—and may undertake internships or practicum placements with regional media organisations. The programme emphasises small seminar-style classes and close faculty supervision for research projects.

Entry requirements

Applicants should hold a recognised bachelor’s degree, preferably in communication, media studies, journalism, advertising, English, political science, sociology or a related field. A competitive academic record and evidence of preparedness for graduate-level work are expected.

• Official transcripts from postsecondary institutions attended.
• A statement of purpose outlining academic interests, career goals and reasons for choosing the programme.
• Letters of recommendation (usually two or three) from academic or professional referees.
• A resume or CV detailing relevant academic, professional and technical experience.
• Work samples may be requested for applicants emphasising media production or journalism (for example, a writing sample, portfolio, or links to multimedia work).
• International applicants must demonstrate English language proficiency through recognised tests or approved alternatives.

Standardised test requirements (such as the GRE) vary; applicants should consult the department for current guidance. The programme considers professional experience and portfolio work alongside academic qualifications when assessing suitability.

Career prospects

Graduates enter a wide range of roles across public, private and nonprofit sectors. Typical career paths include journalism and broadcast production, public relations and corporate communications, social media and content strategy, digital marketing, media research and audience insights, and policy or advocacy communications.

• Media producer, reporter or editor at print, online or broadcast outlets.
• Communications specialist, public relations officer or corporate communications manager.
• Social media manager, content strategist or digital marketing professional.
• Researcher or analyst in audience measurement, media policy or cultural research.
• Academic pathways: graduates may proceed to doctoral study or take on teaching and research roles.

Hands-on projects, internships and opportunities for assistantships support employability by building a professional portfolio and practical experience in real-world media settings.

Why study at University of North Dakota

The University of North Dakota offers a programme that blends rigorous scholarship with applied training in contemporary media practices. Students benefit from close mentorship by faculty active in research and industry collaboration, small cohort sizes and flexible pathways that accommodate both research and professional ambitions.

• Access to media production facilities and digital labs that support audio, video and online content creation.
• Opportunities to work with regional media organisations and community partners for practical experience.
• Interdisciplinary links across departments, enabling study of health, political, legal and cultural dimensions of media.
• Funding and training opportunities such as graduate assistantships, teaching opportunities and research support may be available.

The programme is suited to students who want a balance of intellectual rigour and professional development in a supportive campus environment with strong connections to regional media industries.