Augsburg University

What you'll study

This programme blends foundation-level communication theory with practical training in audio, video and multiplatform production. Core topics typically include media theory and history, scriptwriting, audio production and editing, television studio production, digital storytelling, multimedia journalism, media law and ethics, and audience analysis. Practical modules emphasise hands-on work in radio and TV studios, field production, post-production editing, sound design and podcasting. Students also learn digital skills such as social media strategy, web publishing, video coding and analytics to prepare content for streaming and on-demand platforms.

The degree is usually structured around progressive practical labs and seminars: introductory modules establish theory and technical basics, intermediate modules focus on production workflows and team projects, and advanced modules centre on portfolio development and industry-standard projects. Many programmes include an extended project, capstone production or supervised internship that allows students to produce a professional-quality radio, television or digital media product.

Entry requirements

Typical entry requires a recognised secondary school leaving certificate or equivalent qualification for university entry. Applicants are expected to show evidence of interest in media and communication — this can be demonstrated through a personal statement, a creative portfolio (audio or video samples, scripts, published work) or relevant extracurricular activities. Where English is not the applicant's first language, an accepted English language qualification is normally required. Mature applicants with relevant professional experience in media, broadcasting or digital content production are often considered on their individual merits.

Career prospects

Graduates enter a broad range of roles across broadcast, digital and corporate sectors. Common career paths include radio producer, broadcast technician, television production assistant, multimedia journalist, video producer/editor, podcast producer, social media content manager and digital content strategist. The practical and technical training also equips graduates for roles in media operations, post-production facilities, independent production companies, and communications departments within public institutions or private businesses. Many alumni continue into specialised postgraduate study in media, journalism or communication management.

Why study at Augsburg University

Augsburg University emphasises small-group teaching and hands-on learning in professionally equipped studios and labs, enabling students to build a practical portfolio during their degree. The institution fosters close links with local media outlets, production companies and regional broadcasters, supporting internship and collaborative project opportunities. Students benefit from a curriculum that combines technical training with critical understanding of media’s social and regulatory context, preparing them to produce compelling content for traditional and emerging platforms.