Cost & earnings at Augsburg University What students borrow here, and what they go on to earn
Management Sciences graduates earn a median $52,107 Across 365 US programmes, two years after finishing
See the degree grade →This Bachelor's programme in Arts, Entertainment and Media Management combines management fundamentals with specialist study of cultural and creative industries. It suits students who want to work at the intersection of business and creative practice — in areas such as cultural management, event production, media rights, marketing and creative entrepreneurship.
The programme blends core management teaching with modules tailored to the arts, entertainment and media sectors. You study subjects such as marketing and audience development, cultural and media economics, project and event management, intellectual property and rights management, media production basics, and finance and budgeting for creative projects. Practical learning is a central feature: coursework typically includes case studies of cultural organisations, simulated commissioning and festival planning exercises, internships with theatres, galleries, broadcasters or production companies, and a supervised bachelor project that may take the form of a business plan, production portfolio or applied research study.
Applicants normally need a recognised university entrance qualification (such as the German Abitur or Fachhochschulreife) or an equivalent international secondary-school certificate. For candidates with vocational or professional experience, the university’s standard recognition routes for applied-science programmes may apply. Language requirements depend on the language of instruction: where modules are taught in German, proof of German proficiency is required; for English-taught elements, demonstrable English ability may be requested. Admissions may also consider a motivation letter, CV and, in some cases, an interview or short practical assignment to assess suitability for a profession-oriented course.
Graduates work across the cultural and creative sectors in roles such as arts and cultural manager, events and festivals producer, media project coordinator, rights and licensing officer, marketing and audience development specialist, production manager, or cultural policy advisor. Many also move into entrepreneurship, founding production companies, agencies or cultural start-ups; others pursue further study in management, media studies or specialised MA programmes in cultural management and creative industries.
Augsburg offers a practical, industry-linked approach to management education with close connections to Bavaria’s vibrant cultural and media scene. Students benefit from collaborations with local theatres, galleries, broadcasters and production houses, plus opportunities for internships in nearby Munich. The university emphasises applied projects and small-group teaching, enabling direct supervision on practical assignments and the bachelor project. Facilities and regional partnerships support hands-on learning in event production, media practice and cultural entrepreneurship, preparing graduates for roles across both public and private creative organisations.
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