Augsburg University

What you'll study

This programme builds a foundation in the main functional areas of business—accounting, finance, marketing, organisational behaviour and operations—while emphasising international trade, cross-cultural management and global strategy. Teaching typically mixes lectures and seminars with case work, group projects and applied exercises.

• Core modules: introductory and intermediate courses in micro- and macroeconomics, financial accounting, managerial accounting, corporate finance, marketing management and operations management.
• Quantitative and analytical skills: business statistics, econometrics, decision analysis and information systems for management.
• International specialisms: international business law, international trade and finance, global supply chain management, intercultural communication and international marketing.
• Language and soft skills: courses or tracks in English plus one or more foreign languages, negotiation, presentation and project management skills.
• Practical components: project work with companies, an industry placement or internship module and an independent bachelor’s thesis or capstone project that applies theory to a real-world problem.
• Mobility and electives: opportunities to take electives in areas such as entrepreneurship, sustainability in business, digital business models and to spend a semester abroad through exchange programmes.

Entry requirements

Applicants normally need a recognised secondary-school leaving certificate qualifying for higher education in their home country (for example the German Abitur or an international equivalent). Admission may also consider prior academic performance and, where applicable, a selection interview or assessment.

• Language proficiency: because much instruction is in English and some modules may be taught in German, applicants must demonstrate proficiency in the relevant language(s). The university accepts recognised English and German language qualifications or equivalent proof of prior instruction in the language.
• Subject background: the programme favours candidates with good numeracy and prior study in mathematics, economics or business-related subjects, though specific subject prerequisites vary by applicant background.
• International applicants: may be asked to provide certified transcripts, proof of language ability, and documentation for visa and residence requirements as part of enrolment.

Career prospects

Graduates are prepared for roles in internationally operating organisations across multiple sectors. Common starting positions include junior management roles in marketing, sales or export departments, business analyst or consulting positions, roles in supply chain and logistics, and entry-level finance or controlling posts.

• Typical career paths: international marketing manager, export manager, management consultant, business development executive, supply chain analyst, financial analyst and entrepreneur.
• Further study: many graduates continue to master’s programmes in international business, management, finance or specialised areas such as logistics or international law.
• Employer types: multinational corporations, SMEs with international operations, consultancies, financial institutions, technology firms and public or non-profit organisations with global activities.

Why study at Augsburg University

Augsburg University offers a business education that combines theoretical rigour with practical relevance and international orientation. The institution’s location in Bavaria provides proximity to a diverse regional economy and many export-oriented companies, which supports internships, applied projects and local employer links.

• Applied learning: emphasis on projects, company collaboration and an applied bachelor’s thesis that connects study to practice.
• International opportunities: established exchange agreements and an international student community make it straightforward to spend study time abroad or take internationally focused modules.
• Support services: career services, language courses and academic advising help students prepare for internships, job applications and postgraduate study.