University of Texas

What you'll study

The programme blends foundational marketing and business studies with fashion-focused subjects and practical industry experience. Core topics typically include principles of marketing, consumer behaviour, marketing research, brand management and international marketing. Fashion-specific modules cover fashion buying and merchandising, trend forecasting, product development, visual merchandising and fashion retail management.

• Digital and e-commerce: digital marketing, social media strategy, online retail analytics and e-commerce operations for fashion brands.
• Supply chain and sourcing: global supply chain fundamentals, sourcing strategies, production planning and sustainability in fashion.
• Creative communications: fashion advertising, public relations, storytelling for brands and creative direction.
• Quantitative skills: marketing research, data analysis, consumer insight techniques and merchandising mathematics.
• Capstone and placement: an industry placement or internship and a final-year capstone project or consultancy with a real fashion or retail client.

The degree is structured to allow electives and opportunities for study abroad or short-term industry residencies, so students can tailor their pathway toward buying, brand management, luxury, streetwear or sustainable fashion practices.

Entry requirements

Applicants are expected to hold a recognised secondary school qualification appropriate to undergraduate entry. Typical offers consider overall academic performance and the strength of the applicant’s portfolio of written work or extracurricular experience where relevant. Admissions may take into account demonstrated interest in fashion, retail or marketing through work experience, internships, part-time roles or personal projects.

• Academic qualifications: a completed high-school diploma or equivalent recognised by the University of Texas admissions office.
• Standardised tests: where required by the campus, standardised tests (SAT/ACT) may be considered; many campuses also operate test-optional policies—check the specific campus admissions guidance.
• English language: international applicants whose first language is not English must meet the University’s English-language proficiency requirements (for example TOEFL or IELTS or accepted alternatives).
• Supporting materials: personal statement outlining interest in fashion marketing, CV/resume and references. A creative portfolio is not always mandatory but can strengthen applications, especially for candidates with design, styling or visual merchandising experience.

Career prospects

Graduates enter a broad range of roles across the fashion, retail and lifestyle sectors. The degree equips students for positions that combine creative judgement with commercial acumen and international understanding.

• Brand manager and assistant brand manager
• Fashion buyer / merchandise planner
• E-commerce and digital marketing manager
• Retail operations manager and store concept developer
• Product development coordinator and sourcing analyst
• Marketing analyst, consumer insights specialist and trend forecaster
• Public relations, communications and influencer marketing roles
• Entrepreneurship — launching direct-to-consumer brands or consultancy services

Many graduates also progress into graduate schemes at retail groups, luxury houses, wholesale distributors, brand agencies and fashion tech start-ups. The programme’s international focus supports roles in global buying offices, regional brand teams and cross-border e-commerce operations.

Why study at University of Texas

Studying this programme at the University of Texas provides access to the resources and networks of a major public research university, including business and marketing expertise, career services and industry partnerships. The university’s links with regional retail hubs, design communities and technology sectors create opportunities for internships, live client projects and collaborative research.

• Industry engagement: regular guest lectures, employer-led workshops and networking events with retail and fashion professionals.
• Experiential learning: hands-on projects, placements and capstone work that develop practical skills sought by employers.
• Cross-disciplinary options: opportunities to take modules from business, communications, textiles and sustainability studies to broaden career pathways.
• Career support: dedicated recruiting and career development services to help secure internships, graduate roles and entrepreneurial support.

Overall, the programme aims to produce marketing professionals who understand fashion dynamics, international markets and digital commerce, able to translate creative ideas into commercially successful products and campaigns.