Cost & earnings at University of Mount Union What students borrow here, and what they go on to earn
This bachelor's-level pathway combines core marketing theory with specialised study in fashion and global retail to prepare students for marketing roles in international fashion, apparel and lifestyle brands. It suits students who want a broad marketing education with practical experience in merchandising, branding, digital commerce and cross-border supply chains within the context of the fashion industry.
The programme is built on a foundation of core marketing courses alongside specialised modules that focus on fashion and international retail. Students study principles of marketing, consumer behaviour, marketing research, brand management and digital marketing, then apply those concepts to fashion-specific topics such as fashion merchandising, retail buying, visual merchandising, trend forecasting and product development. International business and global supply chain topics — including international marketing strategy, cross-cultural consumer analysis and sourcing/logistics for apparel — form an important part of the curriculum.
Learning is delivered through a mix of lectures, case studies, studio-style workshops and project-based assessments. Typical modules you can expect include:
The programme emphasises experiential learning: internships with regional and national retailers, collaborative projects with local designers or stores, and opportunities for study abroad to gain direct exposure to international fashion markets. A final capstone or practicum allows students to demonstrate integrated marketing skills in a realistic industry context.
Applicants are normally expected to hold a secondary school leaving qualification equivalent to a US high school diploma. Successful candidates typically present a balanced academic profile with strengths in English and social sciences; coursework in mathematics or statistics is helpful for marketing analytics. Admissions may consider extracurricular experience, work placements or portfolios that demonstrate interest in fashion, retail or creative industries.
Specific entry requirements can vary; applicants whose first language is not English are usually asked to demonstrate proficiency through recognised tests or equivalent qualifications. Transfer students with college-level marketing or business credits are considered, and mature applicants with relevant work experience are encouraged to apply.
Graduates are prepared for a range of roles across fashion, retail and lifestyle brands, including positions in marketing, merchandising and commercial operations. Common career paths include:
Mount Union’s emphasis on internships and employer engagement helps graduates build industry contacts and practical experience, which are highly valued by recruiters in the competitive fashion sector.
University of Mount Union offers a close-knit learning environment with small class sizes and direct access to faculty with applied business experience. The university’s business and marketing curriculum combines liberal arts breadth with hands-on practice, giving students both critical thinking skills and practical competencies sought by employers.
Students benefit from internship programmes, career services support and connections with regional retailers and design businesses, as well as opportunities for short-term study abroad or exchange that enhance international perspective — an important advantage for anyone pursuing fashion marketing on a global scale. The programme’s capstone and industry projects provide a tangible portfolio of work to present to future employers.
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