Rollins College

What you'll study

The programme blends core communication theory with hands-on practice. Core topics include principles of public relations and advertising, media and audience analysis, strategic campaign planning, research methods for communication, ethics and media law, digital and social media strategies, visual communication and persuasive writing.

Typical modules and learning experiences cover:

• Media writing and messaging: newsroom-style and promotional writing, press releases, feature writing and copywriting.
• Campaign development: audience research, objectives and strategy, creative brief development, budgeting and evaluation.
• Digital production: social media strategy, content creation, analytics, and basic audio/visual production for multiplatform distribution.
• Research and measurement: qualitative and quantitative methods, media monitoring and campaign evaluation metrics.
• Professional practice: internships, client-based projects or practicum courses where students work on real campaigns for organisations.

The degree is delivered within Rollins’ liberal-arts environment, so you will also take general-education courses across the humanities, social sciences and natural sciences to sharpen critical thinking, writing and problem-solving skills. Students normally complete a culminating project or capstone that demonstrates mastery of strategic communication planning and execution.

Entry requirements

Rollins seeks candidates with strong written and oral communication skills, critical thinking and a record of academic engagement. Typical expectations include a completed secondary-school qualification from an accredited institution or an equivalent international credential. Rollins practises a holistic admissions review.

For applicants whose first language is not English, proof of English proficiency is required through accepted tests or equivalent qualifications unless exempt. You will normally be asked to submit transcripts, a personal statement or essay, and recommendation(s). Relevant extracurricular activities, work experience in communication-related roles, portfolios of writing or media work, and interview notes can strengthen an application.

Career prospects

Graduates enter a broad range of communication roles across sectors. Common career paths include public relations practitioner, account executive at advertising or PR agencies, social media or content manager, corporate or internal communications specialist, media relations officer, brand strategist, events coordinator and community or nonprofit communications professional.

Alumni also pursue related opportunities in marketing, journalism, digital media production, policy and government communications, or continue with postgraduate study in communication, business or law. The programme’s emphasis on internships and client projects helps students build professional experience and a portfolio employers value.

Why study at Rollins College

Rollins combines a small-college environment with personalised attention from faculty who are active teachers and practitioners. Class sizes are small, which encourages discussion, close mentorship and collaborative projects. The college’s location near a diverse regional media and business community offers access to internships and client partnerships in the Orlando metropolitan area.

Students benefit from experiential learning opportunities—internships, practicum courses, student media and community-engaged projects—that translate classroom learning into real-world experience. Advising and career services support networking, résumé development and internship placement, while a liberal-arts curriculum ensures graduates are adaptable, well-rounded communicators prepared for evolving roles in public relations and advertising.