Florida International University

USA
6 Scholarships 328 Programs 3 Degree levels
Bachelor

Bachelor's in Business, Management, Marketing, and Related Support Services

DegreeBachelor
FieldBusiness, Management, Marketing, and Related Support Services, Other.
B

Cost & earnings at Florida International University What students borrow here, and what they go on to earn

You borrow $16,500 median federal debt
You repay $188/mo over 10 years
Graduates earn $60,249 10 yrs after entry
Debt clears in 0.8 yrs of the salary premium
US Department of Education figures See the full breakdown →
C

Business Management graduates earn a median $41,725 Across 126 US programmes, two years after finishing

See the degree grade →

This bachelor-level programme prepares students for careers in business, management and marketing by combining foundational business theory with practical, hands-on experience. It suits students who want a broad business education that can be specialised toward management, marketing or related support services and who plan to work in diverse, international commercial environments.

What you'll study

The curriculum builds a core foundation in business fundamentals followed by focused study in management and marketing. Early coursework typically covers introductory modules such as Principles of Management, Financial Accounting, Managerial Accounting, Microeconomics, Macroeconomics, Business Statistics and Business Law.

  • Core business courses: organisational behaviour, operations management, corporate finance, strategic management, and information systems for business.
  • Management-focused topics: leadership, human resource management, organisational development, project management and change management.
  • Marketing-focused topics: principles of marketing, consumer behaviour, digital marketing, brand management, market research and integrated marketing communications.
  • Analytic and practical skills: business analytics, decision modelling, consulting practicum, and a capstone project or internship that integrates functional knowledge.
  • Electives and general education: students choose electives to explore entrepreneurship, international business, sustainability, or additional language and liberal arts courses to complement their major.

Delivery combines lectures, case studies, group projects, simulations and experiential learning through internships or community-engaged projects. Many students also take part in student organisations, consulting clubs and competitions to develop professional skills.

Entry requirements

Admission to the undergraduate business programme typically requires completion of a recognised secondary school diploma or equivalent with a college-preparatory curriculum. Applicants are expected to demonstrate competence in English and quantitative reasoning.

  • Academic background: a high-school diploma (or equivalent) with coursework in mathematics and English; specific preparatory course recommendations may include algebra and statistics.
  • Transferring students: transfer applicants should provide official college transcripts and meet college transfer credit policies; completion of introductory college-level math and composition courses strengthens an application.
  • English proficiency: international applicants whose first language is not English must demonstrate English ability through recognised tests or approved equivalents, or by meeting the university's alternative criteria.
  • Other materials: personal statement, résumé of extracurricular or work experience, and letters of recommendation can support an application, particularly for competitive admission into business specialisations.

Career prospects

Graduates are prepared for a wide range of roles across sectors. Common entry-level positions include management trainee, marketing coordinator, sales representative, operations analyst and human resources assistant. The programme’s combination of management and marketing coursework also supports roles in product management, brand management, market research and digital marketing.

Longer-term career paths often progress into programme- or department-level leadership, management consulting, supply-chain and operations leadership, or entrepreneurship. Many alumni pursue graduate study such as an MBA or specialised master’s degrees in marketing, finance or analytics to accelerate career advancement.

Why study at Florida International University

Florida International University’s business programmes are delivered by a large, AACSB-accredited business school with deep ties to the Miami business community and strong connections across the Americas. The university’s location offers particular advantages for students interested in international trade, Latin American markets and global tourism and hospitality sectors.

  • Access to internship and employer networks in a major metropolitan and international trade hub.
  • Opportunities for experiential learning through practicum projects, industry partnerships and student-run consulting initiatives.
  • Robust student organisations and career services that provide recruitment events, workshops and employer engagement to support transition into the workforce.
  • A diverse student body and curriculum options that allow specialisation and cross-disciplinary study, preparing graduates for work in multicultural and multinational settings.

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Programme details are indicative and may change — always verify current information with the official university website before applying.