Kettering University

What you'll study

The programme combines core management theory with specialist marketing and applied business modules, emphasising analytical tools and hands-on projects. Students typically take a set of core courses to build foundations in strategy, finance and organisational behaviour, then choose electives and a culminating applied experience—either a capstone project, industry practicum or research thesis.

• Core modules (examples): Strategic Management; Organisational Behaviour and Leadership; Managerial Finance; Quantitative Methods for Managers; Business Ethics and Corporate Responsibility.
• Marketing and management electives (examples): Marketing Management; Consumer Behaviour; Brand and Product Management; Digital Marketing and Social Media Strategy; Market Research and Analytics.
• Analytical and operations electives (examples): Business Analytics; Supply Chain and Operations Management; Pricing Strategy; Data Visualisation for Business.
• Applied experience: A team-based capstone project with an employer, an applied practicum placement with a corporate partner, or an individual research thesis. Projects focus on solving real-world business problems and produce deliverables used by sponsoring organisations.
• Structure: The degree is credit-based and designed to be completed over one to two years of full-time study, with part-time options where available. Course sequencing stresses applied coursework and experiential learning, often incorporating case studies, consulting projects and presentations to industry partners.

Entry requirements

Applicants should hold an undergraduate degree from an accredited institution, typically in business, economics, engineering, social sciences or a related field. A competitive academic record is expected; relevant professional experience can strengthen an application and may be considered in lieu of particular prerequisites.

• Official transcripts from undergraduate study.
• A current CV or résumé detailing academic and professional experience.
• A personal statement outlining objectives, relevant experience and areas of interest within the programme.
• References: one or two academic or professional referees.
• Standardised tests: GRE or GMAT may be requested for some applicants but are often waivable based on prior academic performance or relevant work experience—check the programme guidance.
• English language proficiency: required for applicants whose first language is not English, demonstrated by recognised tests such as IELTS or TOEFL unless exempt.

Career prospects

Graduates enter a broad range of roles across industry, consultancy and the public sector. The programme’s applied emphasis and Kettering’s industry links prepare students for positions that require both managerial judgment and analytical fluency.

• Marketing manager, brand manager or product manager in consumer goods, technology or industrial firms.
• Business development manager, sales strategy or channel management roles.
• Market research analyst, digital marketing specialist or customer insights manager.
• Operations or supply chain analyst integrating marketing and logistics strategy.
• Management consultant or strategy analyst supporting business transformation and go-to-market planning.
• Entrepreneurial roles and start-up leadership where business planning, market validation and customer acquisition skills are essential.

Why study at Kettering University

Kettering University is known for its applied, career-focused education and strong ties to regional and national industry, particularly in automotive, manufacturing and technology sectors. Students benefit from small cohorts, personalised faculty mentorship and opportunities to work on real projects with corporate partners.

• Industry-connected learning: Frequent collaboration with employers for capstones, practicums and live consulting projects.
• Practical focus: Curriculum emphasises transferable skills—analytical modelling, data-driven decision-making, strategic planning and leadership.
• Career support: Dedicated career services and employer relationships that help graduates secure roles in marketing, management and strategy.
• Location advantage: Proximity to a major industrial and automotive hub provides access to internships, recruiters and sector-specific networking.