Felician University

What you'll study

This programme blends foundational business and marketing courses with fashion-specific modules and global perspectives. You will study consumer behaviour, marketing research, brand management, and digital marketing alongside fashion merchandising, product development, global sourcing, and trends forecasting. Coursework emphasises applied learning through case studies, group projects and industry partnerships.

• Core marketing modules: Principles of Marketing, Marketing Research, Consumer Behaviour, Brand Strategy, Advertising and Promotion, Digital and Social Media Marketing.
• Fashion-focused modules: Introduction to Fashion Merchandising, Apparel Product Development, Fashion Retail Management, Visual Merchandising, Textile and Sourcing Fundamentals, Trend Analysis and Forecasting.
• International and strategic modules: International Marketing, Global Supply Chain and Sourcing, Cross‑Cultural Consumer Insights, Ethics and Sustainability in Fashion.
• Skills and practicum: E‑commerce and Omnichannel Retailing, Data Analytics for Marketing, Capstone or practicum project with an industry brief, and optional internships with fashion retailers, brands or agencies.

Students may have the chance to pursue short-term study abroad, fashion industry site visits, guest lectures from industry professionals and portfolio development opportunities to present work to potential employers.

Entry requirements

Applicants should hold a recognised high school diploma or equivalent. Typical admissions materials include official transcripts, a personal statement or essay explaining interest in marketing and fashion, and at least one academic or professional reference. Felician looks for candidates who demonstrate creative interest and basic quantitative literacy; coursework in mathematics or economics is helpful.

Because this is a fashion-focused pathway, applicants who can supply a small portfolio of relevant work (for example merchandising projects, visual displays, photography, or fashion-related social media campaigns) will strengthen their application, though a portfolio is not always mandatory. Mature applicants and transfer students are considered based on college transcripts and work or volunteer experience.

Career prospects

Graduates are prepared for a wide range of roles across retail, wholesale, brand and agency environments. Typical job titles include:

• Fashion Buyer or Assistant Buyer
• Merchandising Coordinator / Merchandise Planner
• Brand or Product Manager
• Retail Manager and Store Operations
• Digital Marketing Specialist / E‑commerce Coordinator
• Visual Merchandiser and Stylist
• Production or Sourcing Assistant for global suppliers
• Public Relations and Influencer Marketing roles focused on fashion brands

Alumni also move into related fields such as trend forecasting, wholesale account management, and entrepreneurship — launching boutiques, online labels or fashion consultancy services. Internship experience and a developed portfolio significantly improve employment prospects in competitive urban fashion markets.

Why study at Felician University

Felician offers small class sizes and personalised mentoring within a values-driven liberal arts environment, allowing marketing students to combine creative and analytical skill development. The university’s location provides practical access to major fashion and retail centres, supporting internships and employer partnerships.

The programme emphasises experiential learning — industry projects, internship placement support, and opportunities to work with local retailers and designers. Students benefit from career services, faculty with practical industry experience, and collaborative studio-style classes that help build a professional portfolio and real-world workplace skills.