Chapman University

What you'll study

This programme blends critical study of media and communication with hands-on production and industry-facing skills. Core topics include media theory, mass communication, rhetoric and persuasion, media law and ethics, and research methods (both qualitative and quantitative). Students also study courses in digital media, social media strategy, public relations, advertising, and visual communication.

Practical modules develop technical competence in audio and video production, editing, multimedia storytelling, and digital content creation. The curriculum typically culminates in a capstone project or practicum that allows students to produce a portfolio piece—such as a documentary short, integrated communications campaign, website or social content series—or to complete an internship with an external organisation.

• Foundations of Communication and Media
• Media Theory and Cultural Studies
• Research Methods for Media and Communication
• Digital Media Production (audio/video editing, camera and sound)
• Social Media and Digital Strategy
• Public Relations and Strategic Communication
• Advertising and Audience Analysis
• Media Law, Policy and Ethics
• Capstone Project or Internship/Practicum

Students can often choose electives from related departments—such as film, journalism, marketing or theatre—to tailor the degree toward production, strategy, or research. The programme is delivered over a typical four-year undergraduate sequence with a combination of lectures, seminars, labs and supervised production workshops.

Entry requirements

Applicants are expected to hold a recognised secondary school qualification (for example, a high school diploma or equivalent). Admissions consider academic record, letters of recommendation, and a personal statement that explains the applicant's interest in media and communication. For candidates with production ambitions, submitting a short creative portfolio or links to online work (video clips, podcasts, writing samples) can strengthen an application.

Chapman accepts standardised test scores where provided; testing policies can vary, so applicants should check current admissions guidance. International applicants must demonstrate English proficiency through recognised tests or previously completed study in English. Mature applicants or those with professional experience in media may be considered under standard admissions procedures.

Career prospects

Graduates of Communication and Media Studies find work across commercial, nonprofit and public sectors. Common entry-level and mid-level roles include:

• Content producer, multimedia producer or video editor
• Social media manager or digital strategist
• Public relations or communications officer
• Advertising account executive or media planner
• Broadcast or online journalist and podcast producer
• Brand or marketing communications specialist
• Research assistant or audience analyst

The degree also provides preparation for graduate study in media studies, communication, journalism, marketing or law. Chapman’s emphasis on internships and a professional portfolio helps graduates move quickly into industry roles, freelance careers or creative entrepreneurship.

Why study at Chapman University

Chapman offers a small-campus environment with close faculty contact and opportunities for hands-on learning. Students in communication and media benefit from access to industry-standard production facilities, editing labs and media equipment, together with coursework that connects theory to practice.

Chapman’s location near Los Angeles provides strong regional links to entertainment, media and communications organisations, supporting internship placements and industry guest lecturers. The university’s interdisciplinary culture allows students to combine media study with electives across film, business, journalism and the arts, while dedicated career services help translate classroom learning into professional opportunities.

Overall, the programme is suited to students who want a balance of critical media study and practical skills, with ample scope to specialise toward production, strategic communication or research-based pathways.