Central Washington University

What you'll study

The programme blends core communication theory with hands-on media production and applied coursework. You will study how media shape public discourse, learn to craft messages for different platforms, and develop technical skills in audio, video and digital content creation.

• Core theory and concepts: media theory, communication theory, media ethics and media law.
• Production and technical skills: audio and video production, multimedia storytelling, visual communication, digital editing and web publishing.
• Applied communication: journalism and newswriting, public relations and strategic communication, advertising principles and social media strategy.
• Research and analysis: qualitative and quantitative research methods, audience analysis, media effects and data-informed communication.
• Capstone and practicum: internship or practicum with a media organisation, community partner or in-house production, plus a senior capstone project that demonstrates applied skills and critical understanding.
• Electives and concentrations: students may choose electives in areas such as broadcast journalism, digital marketing, documentary production, multimedia storytelling, or media management to tailor the degree to career goals.

Entry requirements

Admission to the bachelor’s programme requires a high-school diploma or equivalent; transfer applicants are considered on the basis of college coursework and academic standing. Applicants should demonstrate proficiency in written and spoken English. Typical preparatory subjects include high-school English and coursework that demonstrates critical reading and communication skills.

International applicants must supply recognised proof of English language proficiency. Some practical classes may have portfolio or audition components for students wishing to specialise in production-focused streams; guidance on these requirements is provided by the department.

Career prospects

Graduates of Communication and Media Studies enter a wide range of roles across media and communication industries. Career paths commonly include:

• Journalist, reporter or multimedia content producer for print, online or broadcast outlets.
• Public relations practitioner, corporate communications specialist or media relations officer.
• Social media manager, digital content strategist or community manager for organisations and agencies.
• Broadcast production assistant, video editor, audio producer or multimedia storyteller.
• Marketing communications coordinator, copywriter or advertising account assistant.
• Researcher, media analyst or policy advisor for non-profits, government and think-tanks; or further study at graduate level.

Why study at Central Washington University

Central Washington University offers small class sizes and close faculty mentorship, enabling hands-on learning in modern media facilities. The department emphasises experiential learning through student-run media outlets, lab-based production courses and local internship placements across the Pacific Northwest, helping students build professional portfolios and industry contacts.

The programme provides flexible pathways that combine theory and practice, preparing graduates both for immediate entry into media and communications roles and for advanced study. Support services such as career advising and alumni networks help students make the transition from study to employment.