University of Missouri-Kansas City

What you'll study

The programme blends core courses in communication theory, media history and ethics with hands-on practice in digital media production and strategic communication. Typical modules include:

• Media Theory and Criticism – foundational approaches to understanding media effects, audiences and cultural contexts.
• Communication Research Methods – qualitative and quantitative methods for analysing media content and audience behaviour.
• Digital Media Production – practical skills in audio, video and multimedia storytelling for web and broadcast platforms.
• Public Relations and Strategic Communication – campaign planning, message development and media relations techniques.
• Journalism and News Reporting – reporting, writing, editing and newsroom workflows for contemporary journalism.
• Media Law and Ethics – legal frameworks, copyright, and ethical decision-making in media professions.
• Social Media Strategy – content strategy, analytics and community management across platforms.
• Capstone Project or Internship – a supervised practicum, portfolio project or industry placement integrating practical skills with research.

Programme structure typically combines general education requirements with a communication studies core and elective courses, allowing students to tailor the degree toward areas such as journalism, public relations, advertising, media production or digital strategy. Opportunities for collaborative projects, student media involvement and internships with local media organisations are central components.

Entry requirements

Admission to the Bachelor’s in Communication and Media Studies normally requires a high school diploma or equivalent. Typical considerations for entry include overall academic performance, completion of college-preparatory coursework and a demonstrated interest in media or communication.

• Successful secondary school completion with a competitive GPA.
• Recommended preparatory subjects: English composition, media studies or communications-related courses where available.
• International applicants must meet English language proficiency requirements through recognised tests or institutional benchmarks.
• Some applicants may be invited to submit a short writing sample, media portfolio or personal statement demonstrating relevant experience or interests; this depends on departmental guidance.

Specific admission criteria and transfer policies are published by the university; prospective students should consult UMKC admissions for official guidance and support with applications.

Career prospects

Graduates enter a range of roles across media, communications and the creative sector. Common career paths include:

• Journalist, reporter or news producer for print, online and broadcast outlets.
• Public relations practitioner or corporate communications specialist.
• Social media manager, digital content strategist or community manager.
• Media producer, multimedia storyteller or video/audio content creator.
• Advertising account executive or copywriter.
• Communications researcher, analyst or consultant for NGOs, government and private sector organisations.

Alumni also progress to postgraduate study in specialised fields such as media studies, strategic communication, journalism or business-related disciplines. Internship experiences and a portfolio of work developed during the degree are important assets for securing entry-level roles.

Why study at University of Missouri–Kansas City

UMKC offers an urban campus setting with direct access to a vibrant regional media and creative industries scene, which supports internship and employment opportunities for students. The programme emphasises experiential learning through practicum courses, student media outlets and partnership projects with local organisations.

Students benefit from faculty who combine academic research with professional experience, well-equipped labs and production facilities for multimedia work, and a curriculum designed to balance theory with applied skills. Smaller class sizes and advising support help students build a portfolio, secure internships and plan careers in a range of communication and media fields.