Eastern Michigan University

What you'll study

The programme balances critical media theory, empirical research methods and applied practice. Core areas include media and cultural theory, communication research methods, digital media and social media strategy, visual communication and media production. Students typically choose between a thesis (research) track and a non-thesis (portfolio/practicum) track, allowing either preparation for doctoral study or professional advancement.

• Core modules: media theory; communication research methods (qualitative and quantitative); media law and ethics.
• Applied modules: digital media production; video and audio production; social media strategy; visual communication and design for media.
• Research and capstone: thesis research project or applied practicum/portfolio with supervised internship options.
• Electives: public relations and strategic communication; media and politics; audience analysis; health communication; data visualisation and analytics.
• Skills development: advanced writing for media, multimedia storytelling, campaign planning, media analytics and ethical decision-making.

Entry requirements

Applicants should hold a bachelor’s degree from an accredited institution. Degrees in communication, media studies, journalism, English, sociology, political science, film studies or related fields are commonly accepted; applicants with professional experience in communications or media are also considered. Typical application materials include:

• Official transcripts demonstrating satisfactory undergraduate performance.
• A personal statement outlining academic and professional goals and reasons for choosing the programme.
• A current résumé or curriculum vitae.
• Letters of recommendation (usually one or two) from academic or professional referees.
• For non-native English speakers, proof of English proficiency through an accepted test unless otherwise exempted.

Some applicants may be asked to submit a short writing sample or a media portfolio, particularly for the practicum/non-thesis track. The department will review each application holistically; additional requirements such as standardized tests are determined on a programme-by-programme basis.

Career prospects

Graduates enter a range of roles across private, public and non-profit sectors where advanced communication and media skills are valued. Common career paths include:

• Communications manager, corporate communications or public affairs specialist.
• Content strategist, social media manager or digital marketing specialist.
• Media producer, multimedia storyteller or broadcast/online content creator.
• Public relations practitioner, campaign planner or community outreach coordinator.
• Research analyst, audience insights specialist or policy communicator.
• Continued academic progression to doctoral study and careers in teaching or scholarly research.

Why study at Eastern Michigan University

Eastern Michigan University offers a programme that emphasises both theory and hands-on practice in a mid-sized, student-focused environment. Small seminar classes let you work closely with faculty who are active researchers and experienced professionals in media and communication. The campus provides access to media labs and production equipment, and the programme encourages internships and partnerships with media organisations in the wider metropolitan area to build practical experience and professional networks.

Students benefit from flexible programme options (thesis or practicum), opportunities to contribute to faculty research projects, and professional development resources through the university’s career services. The curriculum is designed to prepare graduates for immediate professional roles while keeping pathways open for further academic study.