Eastern Michigan University

What you'll study

The Bachelor of Business (Commerce) combines core business theory with applied skills and experiential learning. All students complete foundational courses in microeconomics and macroeconomics, financial accounting, managerial accounting, business statistics, principles of finance, marketing principles, management and organisational behaviour, business law and management information systems. The curriculum emphasises data-informed decision making and ethical leadership.

Typical third- and fourth-year work includes concentration or elective courses and integrative experiences. Popular concentrations and elective streams include:

• Finance: corporate finance, investments, financial institutions and risk management.
• Marketing: consumer behaviour, digital marketing, brand management and marketing research.
• Management: strategic management, organisational development and leadership.
• Entrepreneurship: new venture creation, small business management and innovation practicum.
• Supply chain and operations: operations management, logistics and procurement.
• Business analytics and information systems: data analysis, database management and business intelligence.

Most students complete an applied capstone or senior-project course that integrates knowledge across disciplines; there are also opportunities for internships, cooperative education placements and study abroad to gain practical experience. Electives allow tailoring the degree to specific career goals or professional certifications.

Entry requirements

Applicants need a high school diploma or equivalent with a record of strong academic performance. Admissions typically consider a combination of secondary school GPA, the strength of curriculum (for example, mathematics and English), and relevant extracurricular experience. Where available, A-levels, International Baccalaureate or country-equivalent qualifications are used to assess academic readiness.

Standardised test scores (SAT or ACT) may be optional; if submitted they are considered as part of the application. International applicants must provide evidence of English language proficiency through recognised tests or prior study in English. Transfer students should provide college transcripts showing readiness for upper-division business coursework and may need to meet pre-requisite requirements for specific majors.

Career prospects

Graduates leave prepared for a wide range of entry-level business roles and for professional progression. Common career paths include:

• Financial analyst or banking associate
• Marketing coordinator, brand assistant or digital marketing specialist
• Human resources generalist or recruiting coordinator
• Sales representative or account manager
• Operations or supply chain analyst
• Business analyst or management trainee
• Small business owner or entrepreneur

Many graduates pursue professional certifications (for example in accounting, financial planning, project management or supply chain) or continue to graduate study such as an MBA to advance into leadership roles. The programme’s emphasis on internships and applied projects supports early career placement and professional networking.

Why study at Eastern Michigan University

Eastern Michigan University’s College of Business offers an AACSB-accredited business education with a focus on small classes, accessible faculty and applied learning. The university’s location near the Detroit metropolitan area gives students access to internships and employers across manufacturing, finance, technology and service sectors. EMU emphasises experiential opportunities — internships, capstone projects, consulting experiences and student-run organisations — that help transition students from classroom to workplace.

Students benefit from career services, mentorship programmes and active business student organisations which enhance professional development and networking. The balance of practical skills, flexible concentrations and real-world experience makes the programme suitable for those aiming for immediate employment or for further business study.