Point Park University

What you'll study

This programme combines communication theory with practical skill-building in media, message development and campaign execution. Core topics typically include strategic public relations, advertising principles, integrated marketing communications, audience research and analytics, crisis and reputation management, digital and social media strategies, media relations, copywriting and creative concepting.

Students work on real-world projects and develop applied skills through practicum or internship placements and a culminating capstone or portfolio project. Coursework emphasises campaign planning and evaluation, persuasive messaging, ethics in communication, and the use of contemporary tools and platforms for measurement, content distribution and audience engagement.

• Strategic Communication and Campaign Planning
• Media Relations and Message Development
• Advertising Concepts and Creative Execution
• Digital/Social Media Strategy and Analytics
• Research Methods for Communication
• Crisis Communication and Reputation Management
• Professional Practicum or Internship and Capstone

Entry requirements

Applicants are normally required to hold a recognised bachelor's degree in communication, journalism, marketing, advertising, public relations or a related field. Candidates with professional experience in media, marketing or communications are also considered. Typical application materials include official undergraduate transcripts, a current résumé or CV, a personal statement outlining professional goals and reasons for graduate study, and one or more letters of recommendation.

International applicants must demonstrate English language proficiency according to university policy. Some applicants may be asked to submit work samples or a short portfolio of writing and campaign work to demonstrate readiness for practicum-based coursework. The programme often offers flexible scheduling for working professionals.

Career prospects

Graduates enter a wide range of roles across agencies, corporate communications departments, nonprofit organisations, government, and media enterprises. Common positions include public relations specialist, communications manager, account executive at advertising or PR agencies, social media strategist, media planner, content strategist, brand or marketing communications manager, and crisis communications consultant.

The programme’s emphasis on applied experience and portfolio development also supports career pathways into freelance communications consulting, campaign management, and roles that bridge marketing and analytics. Alumni typically find opportunities in local and regional firms as well as national agencies, and some pursue further academic research or teaching in communication-related subjects.

Why study at Point Park University

Point Park’s programme is designed with a practical, career-focused approach and close ties to the city’s media and creative industries. Students benefit from small class sizes and faculty who combine academic expertise with professional experience in PR, advertising and media. The university’s urban location provides access to internship and networking opportunities with agencies, corporations and cultural organisations.

Hands-on learning—through practicum placements, internships and campaign-based coursework—helps students graduate with a professional portfolio and direct workplace experience. The programme’s flexibility and emphasis on industry-relevant tools and measurement prepare students to move quickly into strategic communication roles or advance in existing careers.