Cost & earnings at University of Nebraska Kearney What students borrow here, and what they go on to earn
The Bachelor of Arts in Communication and Media Studies at the University of Nebraska Kearney develops practical production skills and critical understanding of media systems, preparing students to create content and manage communication across digital and traditional platforms. It suits students who want a hands-on media education combined with theoretical study and real-world internship experience.
This programme combines practical media production with communication theory and research methods. Core topics include media and society, digital media production, multimedia storytelling, broadcast and video production, journalism fundamentals, public relations and advertising, media law and ethics, and social media strategy. Students also study qualitative and quantitative research methods to evaluate media effects and audience behaviour.
Hands-on coursework emphasises technical skills such as audio and video editing, camera operation, studio production, graphic design for media and content management systems. The curriculum typically culminates in a capstone project or portfolio demonstrating an ability to produce journalistic stories, campaign plans, multimedia features or corporate communication materials.
Elective options allow specialisation in areas such as digital journalism, public relations, advertising, sports media, or media management. Many students complete an internship with local or regional media outlets, PR agencies, non-profit communication teams or corporate communications departments to gain workplace experience and professional contacts.
Applicants should hold a recognised high school diploma or equivalent. Typical admission is based on a combination of secondary school academic performance and a review of the application. Colleges in the United States commonly consider cumulative GPA and the strength of coursework in English and humanities.
Standardised tests (ACT/SAT) may be optional for some applicants; consult the university for current testing policies. International applicants must demonstrate English language proficiency through an approved test (for example TOEFL or IELTS) unless exempt under the university's English proficiency policy.
Some pathways or scholarship programmes may request a short personal statement, résumé, or a portfolio of media work for applicants aiming for production-focused pathways. Transfer applicants from community colleges are considered; required transfer credit and GPA expectations are assessed according to university policy.
Graduates develop a combination of storytelling, technical production and strategic communication skills valued across public, private and non-profit sectors. Common entry-level roles include journalist/reporter, content producer, social media specialist, public relations assistant, communications coordinator, broadcast production assistant, and advertising account support.
With experience, alumni progress to roles such as public relations manager, digital content manager, editor, producer, media strategist, brand communications director, or account executive in advertising agencies. The programme also prepares students for further study in media, journalism, communication research or related graduate programmes.
Industry-relevant skills—portfolio of work, internship experience, and familiarity with digital production tools—help graduates secure positions in local and regional media organisations, marketing agencies, corporate communications departments and government or non-profit communications teams.
University of Nebraska Kearney offers a personalised learning environment with small class sizes and close interaction with faculty who combine academic expertise and professional media experience. The programme emphasises experiential learning: students gain practical skills in campus media labs, through student-run media organisations and through externally supervised internships.
The campus fosters connections with regional media employers across Nebraska and surrounding states, helping students build professional networks and placement opportunities. Faculty mentorship, hands-on projects and a focus on producing a career-ready portfolio equip graduates for work in a diverse and rapidly changing media landscape.
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