University of Hartford

What you'll study

This programme introduces core concepts in media theory, communication research and media production while allowing students to specialise through electives and practicum experiences. Coursework typically balances critical study of media institutions, audiences and ethics with practical training in multimedia storytelling, video and audio production, graphic design, and digital content strategy.

• Core subjects: introduction to communication theory, media law and ethics, research methods for communication, mass communication and society.
• Production and technical skills: audio and video production, editing and post-production, studio and field production techniques, web design and content management, social media strategy.
• Analytical modules: media criticism, audience analysis, data and metrics for media, political communication and public opinion.
• Capstone and practicum: senior capstone project or portfolio, internship placement with media organisations or communications departments, collaborative production projects.
• Electives and interdisciplinary options: advertising and public relations courses, digital marketing, documentary studies, film studies, or courses from related departments such as business or political science.

Teaching methods include lectures, seminars, lab sessions in production suites, group projects, and supervised field placements. Assessment commonly combines written assignments, presentations, production portfolios and a final capstone or internship report.

Entry requirements

Applicants should have a high school diploma or equivalent with a record of strong written and verbal communication. Admissions decisions are based on academic transcripts, a personal statement, and usually at least one academic or professional reference. Standardised test requirements (SAT/ACT) are subject to change, so applicants should check the university’s current policy.

• Typical academic expectations: a competitive high-school GPA and evidence of college readiness in English.
• Additional materials: a personal statement outlining interest in media and communication; samples of written work or media projects are recommended for applicants interested in production concentrations.
• Transfer students: college transcripts and a record of relevant coursework; transfer credit is evaluated on a course-by-course basis.

Career prospects

Graduates leave with a mix of analytical, creative and technical skills that employers value across industries. Common career paths include:

• Journalism and reporting (print, broadcast and digital)
• Public relations and corporate communications
• Social media and content management
• Broadcast and digital production (producer, editor, production coordinator)
• Advertising and marketing roles (copywriting, account management, digital campaign specialist)
• Media research and policy roles; further study in communication, media studies or related disciplines

Internships arranged through the programme help students build professional networks with local and regional media outlets, marketing firms, cultural institutions and non-profit organisations. Graduates typically progress into entry-level roles that build toward specialised positions or leadership in communications teams.

Why study at University of Hartford

The University of Hartford offers a programme that emphasises experiential learning in a region with accessible internship and networking opportunities. Small class sizes mean personalised attention from faculty who combine academic expertise with professional experience. Students benefit from hands-on access to production equipment and media labs, collaborative project work, and connections to regional media, arts and civic organisations.

The university’s career services and faculty mentorship support practical preparation for the job market, while flexible elective options enable students to combine communication studies with complementary disciplines such as business, political science or the arts to tailor their degree to specific career goals.