Kansas Wesleyan University

What you'll study

This programme blends foundational marketing and business courses with specialised subjects tailored to the fashion sector and international markets. You will study consumer behaviour, digital and social media marketing, brand management, retail buying and merchandising, textiles and materials, trend forecasting, and international marketing strategies.

• Core marketing modules: Principles of Marketing, Consumer Behaviour, Marketing Research, Brand Management, Digital Marketing and Analytics.
• Fashion-specific modules: Fashion Merchandising, Retail Buying, Visual Merchandising, Textiles and Fabric Science, Trend Forecasting and Product Development.
• International focus: International Marketing, Global Supply Chain and Logistics, Cross-Cultural Consumer Insights, International Retail Strategy.
• Skills and practicum: E‑commerce and social commerce strategy, fashion portfolio and brand development, sustainability in fashion, internships with retailers or brands, and a capstone project or practicum integrating marketing and fashion practice.
• Liberal arts foundation: Communication, ethics, business law, economics and optional electives or minors such as entrepreneurship, international studies or graphic design.

Entry requirements

Admission to the undergraduate programme normally requires a high-school diploma or equivalent with satisfactory academic performance. Applicants are assessed on overall GPA, high-school transcripts and a personal statement describing interest in fashion and international business. A portfolio or evidence of creative projects is welcomed but not mandatory for admission.

• Completion of secondary education with transcripts.
• Demonstrated competence in written communication and mathematics at high-school level.
• International applicants must meet English language proficiency requirements as specified by the university.
• Transfer students should provide college transcripts; prior business or design coursework may be considered for credit.

Career prospects

Graduates are prepared for roles that bridge marketing, retail and product management within national and international fashion businesses. The programme emphasises practical skills employers seek in the fashion industry and global retail markets.

• International marketing coordinator or assistant
• Fashion buyer or merchandising analyst
• Brand manager, product manager or marketing communications specialist
• E‑commerce manager, social media or digital marketing specialist for fashion brands
• Visual merchandiser, retail manager or store operations manager
• Supply chain or sourcing coordinator focused on textile and apparel logistics
• Entrepreneurship roles such as launching a fashion label, online boutique or consulting practice

Why study at Kansas Wesleyan University

Kansas Wesleyan offers a personalised learning environment with small class sizes and close faculty mentoring, well suited to students developing both creative and commercial skills. The university’s liberal-arts approach ensures graduates have strong communication, critical thinking and ethical reasoning abilities, which are valuable in the complex global fashion industry.

• Small cohorts and regular faculty contact for hands-on guidance on portfolios, internships and capstone projects.
• Opportunities for experiential learning through local and regional retail partnerships, internships and practicum placements.
• Options to combine the major with minors such as international studies, business administration, graphic design or entrepreneurship to tailor career pathways.
• Support services including career planning, resume and interview coaching, and assistance securing internships and employer connections.