Davenport University

What you'll study

This programme blends creative design, communication theory and production technology. You will take foundation courses in visual design, colour theory and typography, then progress to digital imaging, vector illustration, page layout and branding. Technical and production-focused modules cover prepress processes, colour management, offset and digital printing technologies, file preparation, and quality control.

Typical course topics include:

• Design Foundations – principles of composition, typography, colour and visual hierarchy.
• Adobe and Industry Tools – practical training in industry-standard software for image editing, vector graphics and page layout.
• Digital Media & Web Basics – introduction to web graphics, responsive imagery and basics of HTML/CSS for designers.
• Prepress and Print Production – file preparation, imposition, RIP workflows, proofing and press techniques.
• Packaging and Signage – structural design, dielines, materials and production considerations for packaging and large format output.
• Project Management and Professional Practice – client communication, estimating, workflow management and legal/ethical considerations.
• Capstone/Portfolio Project – a cumulative project or internship-based assignment that results in a professional portfolio.

The programme combines studio labs, production-lab sessions and project-based coursework, often culminating in a capstone portfolio and opportunities for internships or cooperative placements with industry partners.

Entry requirements

Applicants are usually expected to hold a recognised secondary school diploma or equivalent. Typical admissions criteria include a completed application, academic transcripts and a minimum GPA or equivalent standard of achievement.

Additional selection components commonly include:

• Portfolio – a selection of creative work demonstrating design aptitude, sketching, digital projects or class assignments is strongly recommended.
• Statement of purpose – a brief personal statement outlining interests in graphic communications and career goals.
• English language proficiency – for students whose first language is not English, accepted proof of proficiency is required (for example recognised test scores or equivalent).
• Interview or placement – some applicants may be invited for an interview or skills review.

Transfer students with prior college credits or relevant vocational experience in design or print technology are welcome; credit evaluation is performed on a case-by-case basis.

Career prospects

Graduates enter a range of creative and production-focused roles across print, packaging, digital and marketing environments. Common career paths include:

• Graphic Designer – creating visual concepts for print, web and branding projects.
• Prepress/Production Technician – preparing files for output, managing colour and ensuring press-ready materials.
• Packaging Designer – designing dielines, artwork and structural solutions for consumer packaging.
• Digital/Multimedia Designer – producing web graphics, motion assets and interactive content.
• Print Production Manager – coordinating print jobs, quality assurance and supplier relationships.
• Art Director or Creative Lead – overseeing creative teams and project direction as experience grows.

Graduates also find opportunities in advertising agencies, in-house marketing departments, print service providers, packaging firms and digital studios. The programme’s practical focus supports portfolio development and employer-relevant experience through internships.

Why study at Davenport University

Davenport University emphasises applied, career-oriented education with small class sizes and hands-on instruction. The Graphic Communications programme is delivered with practical lab facilities and industry-standard hardware and software so students gain real production experience.

Students benefit from strong ties to regional industry, internship and placement support from the university’s career services, and faculty with professional experience in design and print technology. Flexible delivery options — including on-campus and online elements — help accommodate different learning needs and schedules.

The programme’s focus on both creative and technical competencies prepares graduates to move directly into industry roles or to continue into specialised postgraduate study in design, marketing or communication fields.