Davenport University

What you'll study

This programme blends foundational marketing courses with fashion-specific and international business subjects. Core marketing topics typically include consumer behaviour, marketing research, brand management, digital marketing, and marketing strategy. Fashion-focused modules cover fashion merchandising, product development, trend forecasting, retail buying, visual merchandising and fashion promotion. International components explore global sourcing, cross-cultural consumer insights, international retail channels, supply chain management and trade regulations. Students also engage in practical projects such as portfolio development, case studies, real-world client briefs and an industry-related capstone or internship experience.

Throughout the degree you can expect to develop practical skills in market analysis, pricing and promotion, e-commerce and social media marketing, retail analytics, presentation and negotiation, and technology tools commonly used in the fashion industry. Electives and project opportunities allow students to tailor study towards areas such as sustainability in fashion, luxury brand management or omni-channel retailing.

Entry requirements

Applicants are normally expected to hold a recognised secondary school qualification. Admissions typically consider academic records, a personal statement outlining interest in marketing and fashion, and any relevant practical experience such as retail, design, or merchandising work. Mature applicants with professional experience in retail or creative industries may be considered.

For applicants whose first language is not English, proof of English proficiency is required through recognised tests or equivalent qualifications. Transfer applicants are usually asked to provide transcripts from post-secondary institutions; any prior college credits in business, marketing or fashion-related courses can often be evaluated for transfer.

Career prospects

Graduates with a marketing degree specialising in international fashion marketing are prepared for roles across the fashion and retail sectors. Common career paths include fashion buyer, merchandise planner, retail manager, brand or product manager, visual merchandiser, e‑commerce specialist, fashion marketing coordinator, and retail analytics professional. Strong graduates may also move into roles in sourcing and supply chain, international sales, fashion PR and communications, or start entrepreneurial ventures such as lifestyle brands and online retail platforms.

The programme’s emphasis on applied learning and industry exposure helps graduates build portfolios and professional networks, supporting progression into entry-level and mid-level positions within global and regional fashion businesses, multi-brand retailers, wholesalers and digital-first fashion companies.

Why study at Davenport University

Davenport University emphasises applied, career-focused education with close links to industry. Students benefit from small class sizes, experiential learning opportunities and faculty with business and industry experience. The university supports hands-on development through internships, cooperative education placements and project partnerships with regional and national employers.

Davenport’s career services and professional development resources help students with resume building, portfolio preparation and employer connections. For students pursuing international fashion marketing, the programme’s practical orientation and access to real-world projects provide a pathway from study to roles in retail, brand management and global fashion operations.