Marymount University

What you'll study

The programme builds a foundation in general marketing and business principles before focusing on fashion‑specific and international topics. Core modules typically include Principles of Marketing, Consumer Behaviour, Marketing Research, Digital Marketing, Marketing Strategy and Business Ethics. Fashion‑focused and international modules cover Fashion Merchandising, Brand Management for Fashion, International Marketing, Retail Buying and Assortment Planning, Global Supply Chain and Sourcing for Apparel, Trend Forecasting, Visual Merchandising and E‑commerce for Fashion.

Students complete applied coursework such as case studies, industry projects and a capstone or senior project that integrates marketing strategy with fashion business practice. Practical learning is emphasised through internships, retail placements and opportunities for study abroad to develop an understanding of different consumer markets and cross‑border business operations.

Typical structure

• Introductory business and marketing cores in the early years to establish quantitative and strategic skills.
• Intermediate courses in brand management, research methods and digital channels.
• Specialist fashion electives in merchandising, sourcing, retail operations and trend analysis.
• Capstone project or practicum and a supervised internship in a fashion or retail organisation.

Entry requirements

Applicants are normally expected to hold a recognised secondary school diploma or equivalent with a strong record in relevant subjects. Admissions consider academic transcripts, a personal statement outlining interest in marketing and fashion, and one or more academic or professional references. Standardised test requirements vary by applicant and may be optional; international applicants must demonstrate English proficiency through recognised tests or prior education taught in English. Relevant work experience, portfolio materials (optional but helpful for creative roles), and evidence of extracurricular involvement in fashion, retail or business activities can strengthen an application.

Career prospects

Graduates go into roles across fashion, retail and broader consumer goods sectors, with many finding positions that combine creative and analytical responsibilities. Typical career paths include:

• Marketing coordinator, assistant or executive roles for fashion brands
• Merchandiser, buyer or assortment planner for retailers and departments
• Brand manager or product manager for apparel and accessory lines
• E‑commerce or digital marketing specialist focused on online fashion sales
• Retail operations or store management roles
• International sourcing, supply chain analyst or vendor relations
• Public relations, brand communications or trend forecasting roles

The programme also prepares students for postgraduate study in marketing, international business or specialised fashion business masters programmes.

Why study at Marymount University

Marymount University combines small class sizes and personalised instruction with a practical, career‑focused approach to business education. Students benefit from close faculty mentoring, access to the university’s business and internship networks in the Washington, D.C. metropolitan area, and opportunities for experiential learning through industry projects and placements. The university’s emphasis on global perspectives and ethical leadership supports the international aspects of fashion marketing, while study abroad options and partnerships help students gain first‑hand exposure to different consumer markets. The programme’s integration of liberal arts and professional coursework develops communication, critical thinking and quantitative skills valued by employers in the fashion and retail industries.