Susquehanna University

What you'll study

This programme blends foundational business disciplines with specialised entrepreneurship and small‑business coursework. Students take core business modules in accounting, finance, marketing, management and business law to gain the analytical and operational skills needed to run a company. Entrepreneurship‑focused modules explore new venture creation, small‑business operations, family business dynamics, social entrepreneurship, innovation and product development.

• Foundations of Accounting and Financial Management for small enterprises
• Principles of Marketing and Digital Marketing for entrepreneurs
• Operations Management and Supply Chain fundamentals tailored to small businesses
• New Venture Creation and Business Planning, including feasibility analysis and pitching
• Entrepreneurial Finance and Funding Sources for start‑ups
• Small Business Law, contracts and regulatory considerations
• Strategy and Growth: scaling, franchising and exit options
• Social and Sustainable Entrepreneurship, community engagement and ethical practice
• Capstone or practicum project where students develop and implement a viable business plan or consult for a local small business

Instruction emphasises experiential learning: applied projects, case studies, internships, and opportunities to test ideas in on‑campus or local incubators. Courses are complemented by liberal‑arts classes that strengthen communication, critical thinking and quantitative reasoning.

Entry requirements

Applicants should hold a recognised high‑school diploma or equivalent. Admissions typically consider academic preparation (coursework and grades), a personal statement or essay demonstrating interest in business and entrepreneurship, and letters of recommendation. Susquehanna practices a holistic review, so relevant extracurricular activities—such as running a small business, participating in clubs or community projects—can strengthen an application.

Standardised tests (SAT/ACT) may be considered according to the university's admissions policy; applicants from non‑English speaking countries will need to demonstrate English proficiency through recognised tests or approved alternatives. Transfer applicants should provide college transcripts and a statement of intent explaining how the programme fits their goals.

Career prospects

Graduates are prepared for a wide range of roles in start‑ups, family businesses, small and medium‑sized enterprises, non‑profit ventures and larger organisations seeking entrepreneurial talent. Common career paths include:

• Founder or co‑founder of a start‑up
• Small business owner or operator
• Business development or sales roles focused on growing enterprises
• Operations manager or supply‑chain coordinator for small firms
• Entrepreneurship consultant or advisor for incubators and economic development organisations
• Roles in marketing, finance or product management within early‑stage companies
• Project manager or programme manager in community and social enterprises

Alumni often leverage internship experience, campus incubator projects and the university’s regional employer connections to secure placements, start ventures or join family businesses. The programme also provides a foundation for graduate study in business, entrepreneurship or related fields.

Why study at Susquehanna University

Susquehanna University offers a liberal‑arts environment with small class sizes and close faculty mentoring, allowing students to receive personalised guidance as they develop business ideas. The university’s business school emphasises experiential learning, with access to internships, practicum projects and opportunities to work with local businesses and community partners.

Students benefit from cross‑disciplinary collaboration—combining business training with arts, communications or STEM skills—to create more resilient and innovative ventures. In addition, Susquehanna’s alumni network and regional business ties provide practical pathways to internships, mentorship and early career opportunities in entrepreneurship and small‑business management.