Susquehanna University

What you'll study

The curriculum blends foundational business courses with specialised study in management and marketing, together with liberal arts electives that strengthen critical thinking and communication. Students build practical skills through case studies, group projects, data analysis and a capstone experience.

• Core business foundations: Principles of Accounting, Principles of Finance, Business Statistics, Principles of Management, Marketing Principles and Business Law.
• Management and organisational studies: Organisational Behaviour, Human Resource Management, Operations Management, Strategic Management and Leadership courses emphasising ethical decision-making.
• Marketing and customer insight: Consumer Behaviour, Digital and Social Media Marketing, Brand Management, Market Research and Advertising.
• Analytical and technical skills: Business Analytics, Spreadsheet Modelling, Quantitative Methods for Business, and elective coursework in information systems or data visualisation.
• Experiential learning: Internship placements, consulting projects with local employers, student-run marketing or business organisations and a senior capstone integrating learned competencies.
• Liberal arts integration: Communication, writing and humanities or social science electives to strengthen ethical reasoning, global awareness and problem-solving.
• Optional opportunities: Study abroad, entrepreneurship clinics, independent research and involvement with student organisations that provide practical leadership experiences.

Entry requirements

Susquehanna looks for applicants with a strong secondary-school record and evidence of quantitative and communication ability. Admissions typically consider the overall high school transcript, strength of senior-year courses, recommendation letters and a personal statement. Standardised tests may be considered in line with current institutional policy.

• Typical academic profile: Successful applicants have completed a college-preparatory programme including mathematics and English; specific grade expectations are dependent on the applicant pool.
• International applicants: Should present the equivalent secondary-school qualifications and, where required, proof of English language proficiency (for example, through recognised English tests or other institutional measures).
• Other considerations: Relevant extracurricular involvement, leadership experience, work or internship experience and a demonstrated interest in business or community projects can strengthen an application.

Career prospects

Graduates are prepared for a wide range of entry-level roles across sectors and for continued professional study. The programme emphasises transferable skills employers seek—analytical thinking, communication, teamwork and ethical leadership.

• Typical career paths: marketing coordinator, sales representative, brand or product assistant, management trainee, operations analyst, human resources assistant, business development associate and customer insights analyst.
• Longer-term roles: graduates often move into mid-level positions such as marketing manager, operations manager, account manager or specialist roles in analytics, consulting and corporate strategy.
• Further study: many alumni pursue graduate degrees such as an MBA or specialised masters in marketing, analytics or finance to advance technical knowledge and leadership credentials.

Why study at Susquehanna University

Susquehanna offers a small-campus environment where business education is integrated with a liberal arts approach, enabling close faculty mentorship and personalised advising. The programme emphasises experiential learning—students gain real-world experience through internships, consulting projects and student-run enterprises.

• Faculty and teaching: classes are taught by faculty who combine academic expertise with practical experience, and students benefit from low student-to-faculty ratios.
• Experiential focus: strong internship placement support, opportunities to work on live projects with regional businesses and access to entrepreneurship resources.
• Career support and networks: comprehensive career services, alumni mentoring and employer connections that help students secure internships and graduate roles.
• Liberal arts plus business: an education that emphasises ethical leadership, communication and adaptability—qualities that employers value across industries.