University of Wisconsin–Parkside

What you'll study

The programme combines theoretical and practical study across contemporary media, rhetoric and communication. Students explore how media shapes public discourse, learn research methods for analysing media and communication, and develop applied skills in digital production and strategic communication.

• Core theory and history: critical media theory, mass communication theory, rhetoric and persuasive communication.
• Research methods: qualitative and quantitative methods, content analysis, discourse analysis, survey design and media audience research.
• Applied and production courses: digital media production, multimedia storytelling, social media strategy, media writing and campaign design.
• Specialist electives: organisational and corporate communication, political communication, health communication, visual communication and media ethics.
• Capstone options: a supervised thesis or a practicum/capstone project with applied research or professional work in a media or communication setting.
• Structure: the programme normally comprises a mix of seminars and practicum units with a research component; students choose between thesis and non-thesis (project) tracks according to their career and academic goals.

Entry requirements

Applicants should hold a recognised bachelor's degree in communication, media studies, English, sociology, political science or a related field. Admission typically considers academic transcripts, a statement of purpose outlining research or career aims, and letters of recommendation.

• Academic background: an undergraduate degree with satisfactory academic standing; relevant coursework or professional experience in communication or media is advantageous.
• Supporting materials: personal statement, curriculum vitae or résumé, and two academic or professional references. Some applicants may be asked to provide a writing sample or portfolio if applying to production-focused pathways.
• English language: international applicants must demonstrate proficiency in English through recognised tests or equivalent institutional evidence, in line with University of Wisconsin–Parkside requirements.
• Additional considerations: entrance interviews or submission of a sample project may be part of the assessment for certain tracks; GRE scores are not universally required but applicants should check current departmental guidance.

Career prospects

Graduates leave prepared for a range of professional roles across public, private and third-sector organisations, as well as for doctoral study. The degree emphasises both analytical and practical skills valued by employers.

• Public relations and corporate communications specialist
• Social media or digital content manager
• Media producer, multimedia storyteller or content strategist
• Communications officer for non-profits, government bodies or cultural institutions
• Media analyst, research consultant or audience insights specialist
• Teacher or lecturer and preparation for doctoral research in communication and media studies

Why study at University of Wisconsin–Parkside

University of Wisconsin–Parkside offers a departmental environment that balances small-group teaching with opportunities for hands-on media work. The campus provides access to media labs, production equipment and faculty whose research and professional backgrounds span media studies, rhetoric and applied communication.

• Practical experience: opportunities for practicum placements, internships and collaborations with regional media and organisations in the Milwaukee–Kenosha area.
• Faculty mentorship: close supervision for thesis and capstone projects, with faculty active in both scholarly research and applied communication practice.
• Flexible pathways: options to tailor the degree toward research, professional practice or interdisciplinary topics that connect communication with business, health or politics.
• Supportive community: a programme size that facilitates peer collaboration, mentoring and personalised academic guidance.