Kutztown University

What you'll study

This programme combines core communication theory with intensive studio and field production. You will learn technical and creative skills through a mix of classroom instruction and practical labs.

• Production fundamentals: introductory and advanced courses in audio production, multi-camera studio production, field production, lighting and editing.
• Digital media and storytelling: courses on multimedia journalism, digital video production, podcasting, social media strategy and transmedia storytelling.
• Writing and content development: media writing, scriptwriting for radio and television, and story development for short-form and long-form projects.
• Technical and post-production skills: instruction in non-linear editing, sound design, mixing, colour correction and graphics for broadcast and web.
• Industry context and regulation: media law and ethics, audience research, media management and the economics of broadcasting.
• Practicum and internship: required lab courses and a supervised internship or practicum with media outlets, production companies or in-house communications units to build a professional reel.
• Capstone project: a culminating production or portfolio project that showcases technical skills, narrative ability and digital distribution strategies.

Entry requirements

Applicants should hold a high school diploma or equivalent. Admissions typically consider the overall high school record, coursework in English and other humanities, and any relevant extracurricular experience.

• Transcripts showing satisfactory academic achievement in secondary school.
• Personal statement explaining interest in the field and any relevant experience; a short portfolio or demo reel is recommended for applicants with production experience.
• Letters of recommendation from teachers or employers can strengthen an application.
• For international applicants, proof of English language proficiency is required in line with university policy.
• Standardised tests (SAT/ACT) may be optional depending on current university admission policies; check the university admissions pages for details.

Career prospects

Graduates are prepared for a wide range of roles across traditional broadcast and new media. The programme emphasises transferable technical skills, storytelling and professional experience that employers value.

• Broadcast producer, director or on-air talent for radio and television stations
• Video editor, camera operator, sound engineer, or lighting technician in production companies
• Digital content producer, multimedia journalist or social media manager for newsrooms and digital agencies
• Production assistant or coordinator in film and commercial production
• Corporate communications, podcast producer or in-house media specialist for organisations
• Freelance creator producing independent web series, podcasts or branded content

Why study at Kutztown University

Kutztown University offers a practice-led curriculum within a department that balances theoretical foundations with hands-on training. Small class sizes provide close faculty mentorship, and courses are taught by instructors with professional media experience.

• Access to campus production facilities including television studios, control rooms, audio labs and editing suites where students gain real production experience.
• Opportunities to work on student-run media outlets and course-driven productions to build a portfolio and professional reel.
• Strong regional connections: students can secure internships and industry placements with media organisations in nearby metropolitan areas, helping with transition to employment.
• Support services such as career advising, resume and demo reel workshops, and networking events to help students pursue media careers or graduate study.