Ohio University

What you'll study

This programme blends core communication theory with applied media skills. You will take modules in media and society, communication theory, media law and ethics, and research methods to build a conceptual foundation. Practical modules typically cover audio and video production, multimedia storytelling, digital media design, media writing and editing, and data analytics for communicators.

• Core theory and context: media effects, communication theory, media history and cultural approaches to media.
• Production and practice: audio production, video production, multimedia journalism, graphic and web design for media.
• Professional skills: public relations, strategic communication, social media strategy, campaign planning and media law & ethics.
• Research and analysis: qualitative and quantitative methods, audience research, media metrics and analytics.
• Capstone and experiential learning: practicum or internship with a media outlet, agency or community partner and a final project or portfolio demonstrating professional competency.

The programme usually allows specialisation streams or elective options so you can emphasise areas such as digital journalism, public relations, film and video production, or media studies and research. Students are encouraged to build a professional portfolio and to take part in student media organisations, campus radio/TV and community internships.

Entry requirements

Applicants should hold a recognised secondary school qualification with evidence of solid achievement across a broad range of subjects, with particular strength in English or other communication-related subjects. Selection takes into account academic records, written work and, for production-focused paths, a portfolio or examples of creative work.

• Domestic applicants: competitive high-school grades and a strong application; schools may consider personal statements and references.
• International applicants: equivalent secondary school completion with academic transcripts; proof of English language proficiency by accepted tests or qualifications if English is not your first language.
• Additional requirements: some pathways ask for a short writing sample or a portfolio of media work for entry to production-oriented tracks. Relevant extracurricular experience or internships can strengthen an application.

Career prospects

Graduates move into a broad range of roles across media, communications and related industries. Common career paths include journalism, broadcast and multimedia production, public relations and corporate communications, social media management, content strategy, advertising and digital marketing. Other routes include audience research, media analysis, policy or advocacy roles, and creative production for film, television and online platforms.

The degree also prepares students for postgraduate study in communication, media studies, film and related fields, or professional qualifications in areas such as strategic communication and public relations.

Why study at Ohio University

Ohio University has a long-established tradition in communication and media education, with specialised schools and strong links to the media industry. Students benefit from hands-on learning in professional-standard facilities, opportunities to work with campus media outlets and public media partners, and access to internships in regional media markets. The university emphasises experiential learning, faculty mentorship and interdisciplinary collaboration across arts, technology and business.

With a supportive campus community, active student media and practical pathways to industry, Ohio University offers an environment where students can develop both critical understanding and the practical skills needed for modern media careers.