University of Northern Colorado

What you'll study

The programme combines theoretical, methodological and practical work across contemporary media environments. Core topics typically include media and society, contemporary communication theory, media ethics and law, and advanced research methods (both qualitative and quantitative).

Students can expect to take modules in areas such as:

• Media Theory and Criticism – foundations of mass communication theories, political economy of media and cultural approaches to representation.
• Research Methods – research design, statistics for communication, survey methods, content analysis and interpretive qualitative techniques such as interviews and discourse analysis.
• Digital and Social Media – platforms, analytics, audience engagement, and the production of content for online environments.
• Strategic Communication and Public Relations – campaign planning, messaging, crisis communication and evaluation.
• Media Law and Ethics – legal frameworks for media practice, free speech issues and professional ethical decision-making.
• Media Production – practical courses in audio/video production, multimedia storytelling and editing for students pursuing production-focused paths.

The degree typically offers flexible completion paths including a research thesis, a practicum or internship-based applied project, and coursework-only options with a capstone project. Students work with faculty on original research, collaborative production projects, or community-engaged placements with regional media and organisations.

Entry requirements

Applicants normally need a recognised bachelor's degree in communication, media, humanities, social sciences or a related field. Departments generally look for a solid academic record, evidence of relevant experience or interest in media and communication, and potential for graduate study.

Typical application components include:

• Official transcripts from post-secondary institutions
• Statement of purpose outlining academic and professional goals
• Two or three letters of recommendation from academic or professional referees
• A current CV or résumé
• For applicants focusing on production, a portfolio or links to work samples may be requested
• Proof of English language proficiency for international applicants (such as IELTS or TOEFL), where applicable

Some applicants may be invited for an interview. Where applicable, information on minimum GPA or standardised test requirements should be checked with the department, as expectations can vary by applicant background and programme route.

Career prospects

Graduates enter a wide range of roles across public, private and non-profit sectors. Career paths commonly pursued by alumni include:

• Public relations and communications manager roles in corporate, government and NGO settings
• Content strategist, social media manager and digital marketing specialist positions
• Broadcast and multimedia production roles such as producer, editor or multimedia journalist
• Media analyst, research consultant or audience insights specialist
• Academia and research, including progression to PhD study and teaching

The programme’s practicum and internship options help students build professional portfolios and regional industry contacts; faculty supervision also supports publication and conference presentation for those pursuing research careers.

Why study at University of Northern Colorado

The University of Northern Colorado offers a learning environment that blends applied media training with rigorous scholarship. Students benefit from small seminar classes, close faculty mentoring and opportunities to collaborate on research and production projects.

Campus resources typically include contemporary media labs and editing suites, student-run media outlets and regional internship partnerships that provide real-world experience. The university’s location in Colorado provides access to a mix of regional media markets, public organisations and creative industries, supporting both professional placements and community-engaged research.

Overall, the programme is designed to prepare graduates for leadership in media practice, strategy and research by combining practical skill-building with critical and methodological depth.