Radford University

What you'll study

This programme combines theoretical study of media and communication with practical training in digital production and strategic communication. You will cover media history and theory, media law and ethics, and methods for analysing audiences and content, while gaining technical skills in multimedia storytelling.

Typical modules and components

• Introduction to Media and Communication — foundations in communication theory, media effects and the role of media in society.
• Media Writing and Storytelling — writing for news, features, social media and press releases with attention to clarity and audience.
• Digital Production and Editing — hands‑on training in audio and video production, camera work and non‑linear editing.
• Public Relations and Strategic Communication — campaign planning, message development and media relations.
• Advertising and Persuasion — principles of advertising, creative strategy and campaign evaluation.
• Media Law and Ethics — legal responsibilities, freedom of expression, privacy and ethical decision making.
• Research Methods for Media — qualitative and quantitative techniques for audience and content analysis.
• Electives and Specialisms — options may include broadcast journalism, film studies, social media strategy, data visualisation or intercultural communication.
• Practicum / Internship — credit‑bearing workplace experience with media organisations, public relations firms or internal communications departments.
• Senior Capstone or Portfolio — a major production, campaign or research project demonstrating applied skills and professional readiness.

Entry requirements

Applicants normally need a secondary school diploma or equivalent with a record of strong performance in English. Typical expectations include a competitive grade point average and evidence of communication skills.

Application materials usually include:

• Official high school transcript (or college transcripts for transfer applicants).
• A personal statement or essay demonstrating interest in media and communication.
• Letters of recommendation from teachers or counsellors may strengthen an application.
• Standardised tests (such as SAT/ACT) may be optional or considered where submitted; check the university’s admissions guidance for current policy.
• Some applicants choose to submit a portfolio of written work, audio or video projects to illustrate practical experience, though this is not mandatory for all applicants.

Transfer students should provide college transcripts and meet any credit and GPA requirements set by the university. International applicants must meet English language proficiency requirements.

Career prospects

Graduates with a degree in Communication and Media Studies pursue a wide range of careers in media, communications and related fields. The practical and analytical training prepares you for roles such as:

• Journalist, reporter or multimedia producer for news organisations.
• Public relations specialist or communications officer.
• Social media manager or content strategist for brands and agencies.
• Advertising account executive or campaign planner.
• Broadcast production assistant, editor or technician.
• Corporate communications or internal communications professional.
• Media researcher, analyst or audience insights specialist.
• Non‑profit communications coordinator or advocacy communications roles.

Graduates often combine creative production skills with strategic communication expertise to work across public, private and voluntary sectors. Internships completed during study frequently lead to entry‑level employment and professional networking opportunities.

Why study at Radford University

Radford University offers a learning environment with small class sizes and direct access to faculty who combine academic scholarship with professional experience in media and communication. The programme emphasises experiential learning through production labs, student media outlets and supervised internships that connect students with regional media markets.

Students benefit from campus resources such as digital media facilities and career services that support résumé development, interview preparation and employer connections. Radford’s location provides opportunities for internships and partnerships within the broader regional media and communications industry, helping graduates transition into professional roles.