Tiffin University

What you'll study

This interdisciplinary degree covers core communication theory alongside practical skills in public relations and advertising. You will study media writing and presentation, public relations campaign planning, advertising strategy and creative development, digital and social media marketing, media law and ethics, and research methods for communication. Coursework typically includes modules such as:

• Introduction to Public Relations: fundamentals of PR practice, stakeholder analysis and media relations.
• Advertising Principles and Strategy: message development, media buying basics and campaign evaluation.
• Media Writing and Content Creation: journalistic writing, press releases, copywriting for print and web.
• Digital and Social Media Communication: social strategy, analytics, content calendars and reputation management.
• Crisis Communication and Issues Management: planning for and responding to reputational threats.
• Research Methods in Communication: qualitative and quantitative tools for audience insight and campaign measurement.
• Media Law and Ethics: legal considerations, ethical decision-making and professional standards.
• Applied Projects and Capstone: integrated campaign projects, client work and a senior capstone or portfolio.

Many students also complete an internship or practicum with regional agencies, corporations or non-profit organisations to gain supervised, real-world experience and to build a professional portfolio.

Entry requirements

Applicants should hold a recognised secondary school credential. Typical entry expectations include a competitive high school GPA and a completed application with academic transcripts. Standardised test requirements (SAT/ACT) may be optional depending on institutional policy. Mature applicants with relevant experience are considered on an individual basis.

International applicants must demonstrate English language proficiency through an accepted test or equivalent evidence of prior education in English. Applicants may be asked to provide a personal statement outlining interest in communication, and some instructors recommend submitting samples of writing or multimedia work to support an application.

Career prospects

Graduates are prepared for roles across public relations, advertising, marketing and organisational communication. Common entry and mid-level positions include public relations specialist, account executive at an agency, communications coordinator, social media manager, content strategist, advertising copywriter, media planner and corporate communications associate. With additional experience or postgraduate study, graduates can progress to senior roles such as PR director, creative director, marketing manager or consultant.

The applied nature of the programme also equips graduates to work in diverse sectors including corporate communications, non-profit organisations, government agencies, media outlets and freelance/consultancy work. Skills in media relations, digital analytics and campaign management are particularly valued by employers.

Why study at Tiffin University

Tiffin University emphasises applied learning, small class sizes and close faculty-student interaction, which supports hands-on training in communication practice. The university’s location in Ohio provides access to regional businesses and media organisations for internships and client-based projects. Faculty have practitioner backgrounds, enabling instruction that links theory to current industry practice.

Students benefit from opportunities to build a professional portfolio through coursework, practicums and internships, and from university career services that assist with employer connections and job preparation. The programme’s focus on both traditional and digital media ensures graduates develop versatile skills that are adaptable across contemporary communication roles.