Loyola University Chicago

What you'll study

The programme builds a foundation in core marketing principles and business disciplines, then applies them to the fashion sector and international contexts. Typical modules include Principles of Marketing, Consumer Behaviour, Marketing Research, Digital Marketing and Brand Management, alongside fashion-focused subjects such as Fashion Merchandising and Retail Management, Visual Merchandising, and Trend Analysis. Courses in Global Marketing, International Business, Supply Chain and Sustainable Fashion provide the international and operational perspective necessary for cross-border trade and sourcing.

• Core business and marketing: marketing strategy, marketing analytics, finance for marketers, marketing research methods.
• Fashion sector electives: fashion buying and merchandising, retail operations, visual merchandising, fashion promotion and public relations.
• International & operational focus: global marketing strategy, international trade and law, supply chain management, ethical sourcing and sustainability in fashion.
• Digital and experiential skills: e‑commerce, social media strategy, content creation, CRM and customer experience.
• Capstone and practical learning: industry projects, internships with retailers or brands, and a final capstone integrating marketing strategy for an international fashion business.

Entry requirements

Admission is based on competitive secondary school achievement or equivalent international qualifications, supplemented by application materials. Typical requirements include a completed high school diploma or international equivalent, academic transcripts, and a personal statement outlining interest in marketing and fashion. Some candidates bolster their application with relevant extracurricular activity, work or internship experience in retail or fashion; an interview may be requested in select cases.

International applicants must demonstrate English language proficiency according to university policy. Specific course prerequisites and minimum grade expectations vary; applicants should consult the university admissions pages or contact admissions advisers for personalised guidance.

Career prospects

Graduates are prepared for a wide range of roles across the fashion and retail ecosystem, especially those with an international emphasis. Common career paths include brand management, fashion buyer or merchandiser, retail management, digital marketing specialist, e‑commerce manager, visual merchandiser, product development coordinator, and international sales or business development roles. The combination of marketing analytics, digital skills and supply chain understanding is also valued in roles that require cross-border coordination such as sourcing, logistics and sustainability compliance.

Many graduates move into positions at global retailers, fashion houses, lifestyle brands, agency work (advertising, PR, digital), or launch their own direct‑to‑consumer ventures. Internship placements and industry projects during the degree are key routes to employment and professional networks.

Why study at Loyola University Chicago

Loyola University Chicago provides a Jesuit liberal arts education that emphasises ethical leadership, critical thinking and experiential learning. Studying in Chicago offers direct access to a major US retail and fashion market with headquarters, showrooms and flagship stores, as well as a vibrant design and creative community.

The university’s business programmes combine classroom theory with practicum, internship support and career services to help students build industry-ready skills. Opportunities for study abroad, cross-disciplinary electives and partnerships with local businesses enable students to develop an international perspective and practical experience relevant to a career in fashion marketing.