Auburn University at Montgomery

What you'll study

This programme combines core communication theory with applied media skills. You will study how media operate in social, political and commercial contexts while developing practical abilities in writing, audio and video production, digital media, and strategic communication.

• Foundations of Communication: introduction to communication theory, interpersonal communication and media ethics.
• Media Writing and Reporting: news writing, feature writing, copywriting and editing for multiple platforms.
• Digital Media Production: multimedia storytelling, audio and video production, editing software and web publishing.
• Public Relations and Strategic Communication: PR principles, campaign planning, audience analysis and message design.
• Advertising and Media Planning: concepts in advertising, creative strategy, media buying and analytics.
• Media Law and Ethics: legal frameworks affecting journalists and communicators, free-speech issues and ethical decision-making.
• Media Research Methods: qualitative and quantitative research techniques, audience research and campaign evaluation.
• Electives and Specialisms: options often include broadcast production, social media management, visual communication, documentary production and new media theory.
• Capstone and Internship: a senior capstone project or practicum plus opportunities for supervised internships with regional media, organisations and agencies.

Structure

The degree typically includes general education requirements, a sequence of core communication courses, elective specialisms and a culminating practicum or capstone project. Coursework emphasises small classes, applied assignments and portfolio development for employment or graduate study.

Entry requirements

Applicants should hold a high-school diploma or equivalent. Admission is based on academic preparation in secondary-school English and written communication, a competitive overall academic record, and any standardised-test requirements the university sets for undergraduate applicants. Transfer students are welcome with transferable college credits and a record of relevant coursework. International applicants must demonstrate English language proficiency by recognised tests or prior study in English-medium institutions. Some applicants may be asked to provide a writing sample or portfolio of media work, especially for selective entry into practicum placements.

Career prospects

Graduates enter a broad range of media and communication roles across public, private and non-profit sectors. Common career pathways include:

• Journalism and news reporting for print, online and broadcast outlets.
• Public relations officer, media relations specialist and corporate communications roles.
• Social media manager, digital content strategist and content marketing specialist.
• Broadcast and podcast production, audio/video technician and producer positions.
• Advertising account management, copywriting and media planning.
• Communications roles in government, education, healthcare and non‑profit organisations.
• Further study in communication, media studies, law or related fields and teaching at secondary or tertiary levels after additional certification.

Why study at Auburn University at Montgomery

Auburn University at Montgomery offers a focused, student-centred learning environment with small class sizes and direct access to faculty who combine academic research and industry experience. The campus’s location in Montgomery provides practical internship and networking opportunities with regional broadcasters, publishers, agencies and public institutions. Students benefit from hands-on facilities, applied projects that build professional portfolios, and career-services support that helps translate classroom learning into employment or graduate-study opportunities.