Florida International University

What you'll study

The curriculum blends the Florida International University College of Business marketing core with fashion-focused electives and practicum experience. You will study foundational business and marketing topics before moving into international and fashion-specific modules.

• Core marketing and business modules: Principles of Marketing, Consumer Behaviour, Marketing Research, Brand Management, Marketing Communications, Business Law and Ethics, Financial Accounting and Managerial Accounting.
• International and digital marketing: International Marketing, Global Brand Strategy, Cross-cultural Consumer Insights, Digital Marketing & Analytics, E-commerce and Social Media Strategy.
• Fashion-focused modules: Fashion Marketing and Promotion, Retail Buying and Merchandising, Visual Merchandising, Fashion Trend Forecasting, Global Sourcing and Supply Chain for Apparel, Sustainable Fashion Practices.
• Skills and experiential learning: Case studies, marketing analytics projects, portfolio work, capstone projects or senior seminar, and opportunities for internships with fashion retailers, brands or agencies in Miami and internationally.
• Optional pathways: Electives in entrepreneurship, luxury brand management, event marketing, and study abroad or exchange semesters to gain international market experience.

Structure

The programme follows a standard undergraduate structure of general education requirements, business core courses, major-specific courses and electives. Practical experience is emphasised through internships, industry projects and a capstone, and students typically complete the degree with a professional portfolio and data-driven marketing projects.

Entry requirements

Applicants are expected to meet the university's undergraduate admission standards and the College of Business criteria. Typical requirements include a recognised secondary school completion or equivalent, a competitive cumulative GPA and college preparatory coursework in English and mathematics.

• Standard applicants: Secondary school diploma with strong academic record; evidence of quantitative ability and written communication skills.
• International applicants: Proof of equivalent secondary education and demonstration of English proficiency (e.g. recognised English test scores) if applicable.
• Additional information: Standardised test scores (SAT/ACT) may be considered according to current university policy. Relevant experience — such as retail, internships, volunteer work, or creative portfolios — can strengthen an application but is not usually required for admission to the marketing major.

Career prospects

Graduates enter a wide range of roles across fashion, retail and broader consumer-facing industries. The programme prepares students to apply marketing strategy to apparel, accessories and lifestyle brands with an international perspective.

• Brand or product manager for fashion and lifestyle brands
• Buyer or merchandise planner for retail chains and department stores
• Retail operations or store management roles
• Visual merchandiser and store concept developer
• Digital marketing, social media manager or e-commerce specialist for fashion retailers
• Marketing analyst or consumer insights specialist focusing on apparel categories
• Supply chain coordinator or sourcing analyst for apparel production
• PR, events or communications roles within fashion houses and agencies

Many graduates also pursue postgraduate study in business, marketing, fashion management or related fields, or launch entrepreneurial ventures such as independent labels, online retail platforms or fashion-tech startups.

Why study at Florida International University

Florida International University is located in Miami, a major gateway to Latin America and a dynamic fashion and lifestyle market, offering proximity to retailers, designers and trade events. The College of Business holds AACSB accreditation, providing recognised business teaching and resources.

• Industry connections: Internship and networking opportunities with regional retailers, brands and agencies, and access to trade shows and fashion events in Miami.
• Practical learning: Emphasis on experiential projects, client-based assignments and a capstone that build professional portfolios.
• Diverse, international environment: A multicultural student body supports the study of global consumer markets and cross-cultural marketing practice.
• Support services: Dedicated career services, mentoring and entrepreneurship resources to help students transition into fashion and marketing careers.