Saint Louis University

What you'll study

This programme builds a foundation in marketing, business and liberal arts and then layers specialised fashion and international electives. You will study core marketing modules such as principles of marketing, consumer behaviour, marketing research, brand management and digital marketing alongside business fundamentals including accounting, finance and business communication. Fashion-specific topics typically include fashion merchandising, retail buying, visual merchandising, international fashion markets, trend forecasting, product development and supply chain for apparel. Applied learning features a marketing analytics or capstone project, case studies, and opportunities for internships or practicum placements in fashion-related organisations.

• Core business and marketing: marketing principles, consumer behaviour, marketing research, brand strategy, digital marketing.
• Fashion-focused modules: fashion merchandising, retail buying and planning, visual merchandising, product development, trend forecasting.
• International perspective: global fashion markets, cross-cultural marketing, international retail strategy and logistics.
• Skills and methods: marketing analytics, merchandising software tools, e‑commerce strategies, social media and influencer marketing, visual presentation.
• Experiential learning: internships, industry projects, capstone, and study‑abroad options for direct exposure to global fashion hubs.

Entry requirements

Applicants are expected to have completed secondary education equivalent to a high school diploma. Typical entry includes a strong academic record and evidence of relevant interests or experience—this may be shown through a portfolio, extracurricular activities related to retail/fashion, or prior work experience in customer-facing roles. International applicants must meet English language proficiency requirements. Applicants to the programme should be prepared to demonstrate motivation for a combined business and fashion pathway, and may be asked to submit a personal statement outlining career goals.

Career prospects

Graduates are prepared for a range of roles across fashion, retail and international marketing sectors. Common career paths include brand management, retail buyer or planner, merchandise manager, e‑commerce manager, digital marketing specialist, visual merchandiser, product development coordinator and fashion marketing analyst. The combination of marketing analytics and fashion knowledge also supports careers in consulting for fashion businesses, fashion PR and communications, and international retail operations. Internship experience and industry projects often lead to entry-level positions in regional fashion retailers, global brands, online marketplaces and creative agencies.

Why study at Saint Louis University

Saint Louis University offers a Jesuit liberal arts foundation combined with professional training through its business school, emphasising ethical leadership, critical thinking and experiential learning. Students benefit from small class sizes, career services and connections within the regional retail and creative communities, as well as opportunities for internships and study abroad to gain international industry exposure. The programme integrates practical tools and real-world projects to help students build a portfolio of work and professional networks that support entry into the global fashion and marketing industries.