Michigan Technological University

What you'll study

The programme combines a core marketing and business curriculum with specialised electives and experiential learning that focus on international fashion markets. You will build a foundation in marketing fundamentals before progressing to courses that address global brand strategy, digital commerce and retailing in fashion contexts.

• Core business and marketing modules: principles of marketing, marketing research, consumer behaviour, marketing analytics, brand management, pricing and promotion strategies.
• International and strategic modules: international marketing, global business strategy, cross‑cultural consumer insights, international trade and sourcing.
• Fashion‑focused electives: retail merchandising and management, visual merchandising, fashion buying and assortment planning, e‑commerce for fashion, sustainable fashion business practices and trend forecasting (availability of some electives may depend on departmental offerings and cross‑disciplinary collaborations).
• Skills and methods: digital marketing and social media strategy, web analytics, CRM, project management, and negotiation for international contexts.
• Capstone and experiential learning: a senior capstone project or practicum with industry partners, internships within fashion retailers, brands or agencies, and opportunities for applied projects through on‑campus incubators or student organisations.
• International exposure: study abroad options, international internships and short courses that focus on fashion markets and supply chains in different regions.

Entry requirements

Applicants are expected to hold a secondary school leaving qualification equivalent to a U.S. high school diploma. Typical entry expectations include a strong record in English and quantitative subjects. Admissions considers academic performance, a personal statement and extracurricular involvement; for students aiming for the fashion focus, any portfolio of creative work or evidence of relevant experience can strengthen an application but is usually optional.

International applicants must demonstrate English language proficiency through recognised tests or previous instruction in English. Specific course prerequisites and minimum GPA or test scores are set by the university admissions office and may vary by applicant category.

Career prospects

Graduates are prepared for a range of roles across the fashion and lifestyle sectors, combining marketing expertise with international business awareness and data skills. Career paths commonly pursued include:

• Brand or product manager for apparel and lifestyle brands
• Merchandiser, buyer or assortment planner for multichannel retailers
• Digital marketing specialist, e‑commerce manager or social media strategist
• Marketing analyst or consumer insights specialist focused on fashion markets
• International sourcing or supply‑chain coordinator for clothing and accessories
• Retail operations manager, visual merchandiser or store planner
• Entrepreneur or consultant launching direct‑to‑consumer fashion ventures or advising brands on market entry and growth

Many graduates also find opportunities in agencies, brand consultancies and tech platforms that serve the apparel industry; internships and the programme’s experiential elements are important pathways into these roles.

Why study at Michigan Technological University

Michigan Technological University offers a business education with strong analytical and experiential emphases, enabling marketing students to combine creative brand work with data‑driven decision making. The university’s focus on interdisciplinary collaboration allows students to draw on strengths from areas such as entrepreneurship, supply chain management and computing to address real fashion industry challenges.

Students benefit from hands‑on learning through internships, capstone projects and campus entrepreneurship resources, as well as support from career services and industry connections. The smaller class sizes and close faculty engagement provide opportunities for tailored mentoring as you build a specialist pathway in international fashion marketing.