Ithaca College

What you'll study

This programme blends foundation courses in communication theory and media studies with practical coursework in digital production, writing and media strategy. Typical modules include media law and ethics, media theory and criticism, multimedia storytelling, audio and video production, digital journalism, social media strategy, data and audience analysis, public relations principles, and visual communication.

Instruction balances classroom theory with studio work and project-based learning. Students often complete production labs in radio and television, learn editing and post‑production workflows, develop portfolio projects in web and mobile formats, and undertake a capstone or practicum project that synthesises research and practical skills.

Structure

• Core courses covering communication theory, research methods and media ethics.
• Practical modules in audio/video production, digital content creation and editing.
• Electives that allow specialisation—examples include investigative reporting, documentary, integrated marketing communications or media entrepreneurship.
• Hands‑on experiences such as internships, lab work, student media and a final capstone or practicum.

Entry requirements

Applicants are normally required to hold a recognised high school diploma or equivalent. Admissions decisions take into account academic record, written statement or personal essay, and any relevant extracurricular experience. Standardised test submissions may be optional depending on institutional policy; check the college’s admissions pages for current guidance.

Students seeking a production or studio focus may be asked to provide a short portfolio or samples of work, though many production courses accept beginners and build skills from the ground up. International applicants must demonstrate English proficiency through recognised tests or previous English‑language education as specified by the college.

Career prospects

Graduates enter a broad range of media, communication and creative industries. Common roles include social media manager, digital content producer, broadcast or production assistant, multimedia journalist, public relations specialist, communications coordinator, and content strategist. The programme also prepares students for further study in media research, journalism, film production or graduate communication programmes.

Practical experience gained through internships, student media and capstone projects helps students build professional portfolios and industry contacts, supporting transitions into entry‑level roles or freelance and entrepreneurial work in media and communications.

Why study at Ithaca College

Ithaca College is home to the Roy H. Park School of Communications, known for its emphasis on hands‑on learning and professional preparation. Students benefit from access to professional‑level production facilities, student radio and television outlets, and lab spaces for audio and digital media production.

The college’s strong network of alumni and industry partnerships creates internship and placement opportunities in regional and national media markets. Small class sizes allow personalised feedback from faculty who combine academic expertise with industry experience, and the curricular focus on experiential learning ensures graduates leave with substantial practical work and a portfolio.

Additionally, opportunities for study abroad, collaborative projects across departments, and regular visiting professionals and workshops help students broaden perspectives and develop the professional skills employers seek in the media sector.