Canisius University

What you'll study

This programme blends practical production courses with theory and liberal-arts electives to develop versatile communicators. Core topics typically include broadcast writing and reporting, audio production, video production and editing, on‑air performance, digital media production, multimedia storytelling, and media law and ethics. Students also study communication theory, journalism principles, media criticism and audience analysis to understand the social and cultural contexts of mass communication.

Learning is studio‑and-lab based: students work in radio studios, television control rooms, field production units and digital labs to produce live and recorded content. Coursework often culminates in a senior capstone or practicum where students produce a broadcast show, documentary, podcast series or integrated digital campaign. Elective options allow specialisation in areas such as podcasting, social media strategy, video documentary, sports broadcasting or advertising and public relations.

Experiential learning is emphasised through production courses, client-based projects and internship placements with regional media outlets, production companies and communications departments. Coursework typically progresses from introductory production and reporting skills to advanced producing, directing and media management topics.

Entry requirements

Applicants are expected to hold a recognised high school diploma or equivalent. Admissions decisions typically consider high school academic record and the strength of the overall application. Standard components include a completed application, official transcripts, and a personal statement or essay explaining interest in the field.

Test scores (SAT/ACT) may be optional depending on institutional policy, so applicants should check current requirements. Some programmes welcome a media portfolio or examples of creative work—audio clips, video projects, writing samples or links to online content—particularly if the applicant has prior production experience. Letters of recommendation can strengthen an application.

International applicants must demonstrate English proficiency through recognised tests or approved alternatives as required by the university. Mature or transfer applicants should submit college transcripts; transfer credit for relevant coursework or production experience may be evaluated.

Career prospects

Graduates enter a wide range of roles across broadcast, digital and corporate communications. Common career paths include radio and television producer, on‑air host, multimedia journalist, video editor, digital content producer, podcast producer, social media manager, production assistant, and communications or public relations specialist.

Skills acquired in the programme—audio and video production, storytelling, editing, live broadcast operations and multiplatform content strategy—also prepare graduates for work in advertising and marketing agencies, corporate communications teams, nonprofit communications, and independent content production. Alumni may pursue freelance production, start independent media ventures or continue to graduate study in media, journalism or related fields.

Why study at Canisius University

Canisius offers a small, student-centred learning environment grounded in a liberal arts and Jesuit educational tradition, emphasising critical thinking and ethical practice in media. The university provides access to hands-on production facilities and opportunities to participate in campus radio and television outlets, allowing students to build professional portfolios while learning in class.

The programme benefits from close faculty mentorship and connections with the regional media industry in Buffalo and Western New York, supporting internship placements and local partnerships. Canisius also emphasises career readiness through advising and support services that help students secure internships and transition into entry-level roles in broadcasting and digital media.