University of Auckland

What you'll study

The MMktg combines advanced marketing theory with practical applications. You will study core topics that typically include consumer behaviour, marketing strategy, marketing research methods and marketing analytics, alongside specialised subjects such as digital marketing, brand management, pricing strategy, services marketing and international marketing. The programme usually offers a mix of compulsory core courses and elective papers so you can tailor your study to interests such as digital/social media marketing, new product development, or data-driven customer insights.

Study modes commonly include classroom-based or blended delivery, and assessment methods include case studies, projects, group work, and examinations. Many students undertake a capstone industry project or a supervised research project (thesis option may be available) that applies academic learning to a real organisational problem.

Entry requirements

Applicants are normally required to hold a recognised bachelor’s degree or equivalent; a background in business, commerce, marketing or a related discipline is advantageous. Candidates with a non-marketing undergraduate degree may be admitted if they have relevant work experience or have completed bridging or postgraduate diploma qualifications in marketing or business.

Admission typically considers academic performance, a curriculum vitae, and a statement of purpose. Applicants whose first language is not English must demonstrate English language proficiency through an approved test or a recognised qualification at the level required for postgraduate study.

Career prospects

Graduates of the MMktg pursue professional careers across private, public and not-for-profit sectors. Common roles include marketing manager, brand manager, digital marketing specialist, market research analyst, product manager, customer insights analyst, and consultancy roles focusing on marketing strategy.

The programme also prepares graduates for further research or academic work if they choose the research project/thesis route. Employers of graduates typically include large corporates, advertising and digital agencies, market research firms, start-ups and government agencies.

Why study at University of Auckland

The University of Auckland’s business and commerce programmes are delivered within a comprehensive research-led university located in New Zealand’s largest city, providing access to a broad network of industry partners and employers. The faculty combines academic research strength with practical industry experience, and the programme emphasises applied learning through projects and case-based teaching.

Students benefit from Auckland’s dynamic commercial environment, opportunities for industry engagement, and resources such as career services and entrepreneurship support. The MMktg is suitable for those seeking to accelerate their marketing careers with contemporary skills in strategy, digital channels and analytics.