University of Adelaide

What you'll study

The program blends foundational business subjects with specialised digital topics. Core business subjects typically cover accounting, economics, organisational behaviour, marketing and strategy. Digital Business-specific units focus on digital strategy, e-commerce, digital marketing, business information systems, data analytics for business, user experience and service design, project management for digital initiatives, and the legal and ethical implications of digital technologies.

Students can expect a mix of theoretical and applied learning: case studies, industry projects, practical workshops using analytics and digital tools, and collaborative design sprints. The degree structure allows you to choose elective units or a minor/major sequence to tailor your studies—for example combining digital business with marketing, entrepreneurship, information technology or data science subjects. Honours or an extended fourth year may be available for high-achieving students who wish to undertake a research project.

Entry requirements

Admission is normally based on successful completion of secondary school qualifications (for domestic applicants, a Year 12 certificate with a competitive rank; for international applicants, recognised secondary credentials such as A‑levels, IB or equivalent). Applicants must meet the University’s English language requirements; commonly accepted test scores include IELTS and TOEFL with minimum overall and component scores.

There are no strict subject prerequisites for most domestic applicants, though strong numeracy and analytical skills are recommended. Mature-age applicants and those with prior tertiary study or relevant work experience may be considered through alternative admission pathways. Specific entry pathways and evidence requirements (such as portfolios or interviews) vary, so applicants should consult the University of Adelaide admissions pages or contact the admissions office for personalised advice.

Career prospects

Graduates are prepared for roles that bridge business and digital practice. Common career outcomes include digital business analyst, e-commerce manager, digital marketing specialist, social media and content strategist, product manager, UX researcher or designer, digital project manager, business consultant and data analyst. The degree also provides a foundation for entrepreneurial ventures and for postgraduate study in business, information technology or data-related fields.

Employers for graduates span corporate, government and startup sectors—retail and consumer services, professional services firms, technology companies, financial services, and public sector organisations seeking digital transformation expertise. Work-integrated learning, industry projects and internships embedded in the program help build practical experience and employer connections.

Why study at University of Adelaide

The University of Adelaide Business School delivers the program with a focus on research-informed teaching and industry engagement. Students benefit from access to digital labs, analytics software and collaborative project opportunities with real organisations. The university offers a supportive learning environment in a capital city with a vibrant business community, which facilitates local industry placements and networking.

Additional benefits include opportunities for international exchange and study abroad, multidisciplinary collaboration across business and IT-related disciplines, and pathways to honours or postgraduate study. The School emphasises employability skills—communication, teamwork, problem solving and ethical decision-making—so graduates are well positioned to lead digital initiatives in a range of sectors.