University of Adelaide

What you'll study

This programme blends the core management and leadership foundations of an MBA with a focused set of marketing subjects. Core MBA topics typically cover strategy, finance for managers, organisational behaviour, operations and strategy execution, leadership and ethical decision-making. The marketing specialisation adds subjects such as consumer behaviour, brand management, marketing strategy, digital marketing and analytics, market research methods, and marketing communications.

Teaching mixes lectures, seminars, case studies and applied group work. Students normally complete a capstone project or consultancy practicum that applies marketing and broader MBA learning to a real organisational problem. Electives let you tailor the degree toward interests such as digital analytics, innovation and new product development, services marketing, or international marketing.

Entry requirements

• A completed bachelor's degree (or equivalent) from a recognised institution in any discipline. Professional undergraduate qualifications in business or marketing are advantageous but not mandatory.
• Relevant professional work experience is normally required. The programme is aimed at professionals and many successful applicants have several years of managerial or marketing experience.
• Applicants may be asked to submit a CV, statement of purpose, and referee reports; some applicants are invited to interview. Standardised test scores (GMAT/GRE) may be requested in some cases but are not always mandatory—check with admissions for individual circumstances.
• English language proficiency: an approved English language test or previous study in English is required if your prior qualifications were not in English (typical requirements align with recognised scores such as IELTS, TOEFL or equivalent).
• For applicants who do not meet direct entry requirements, pathway options such as a Graduate Certificate or bridging coursework may be available to demonstrate readiness for the MBA.

Career prospects

Graduates combine advanced marketing capabilities with a broad management skillset, preparing them for leadership roles across private, public and not-for-profit sectors. Typical roles include marketing manager, brand manager, digital marketing lead, product manager, market research director, customer experience manager and commercial strategy roles. The MBA marketing stream is also appropriate for consultants and entrepreneurs who need to integrate market strategy with business planning.

Alumni progress to senior marketing and general management positions, often moving from specialist marketing functions into head-of-unit or executive roles. The programme’s applied project work and industry links support job readiness and networking with employers in retail, FMCG, professional services, technology and government.

Why study at University of Adelaide

• Adelaide Business School is part of a Group of Eight research-intensive university, providing a strong academic foundation and research-informed teaching in business and management.
• The school holds recognised international business accreditations and emphasises an international and practical approach to MBA education, with strong links to industry in South Australia and nationally.
• Students gain access to industry projects, guest lectures from senior practitioners, and a professional alumni network—resources that help translate classroom learning into workplace impact.
• The programme offers flexible delivery options to accommodate working professionals, and the university’s location in Adelaide provides opportunities to engage with a concentrated business community, government agencies and innovative small-to-medium enterprises.