University of York

What you'll study

The programme blends media and cultural theory with hands-on digital skills. In the first year you study core topics that introduce key debates in media and communication, digital culture, and research methods, alongside practical workshops in digital production and analysis. In the middle years you choose from modules that cover areas such as social media and platform studies, digital storytelling and multimedia production, media industries and regulation, audiences and consumption, and visual culture.

Final-year study typically combines an extended independent project or dissertation with specialist modules that reflect staff expertise and current industry practice. Project work can include portfolio pieces in video, podcasting, data visualisation or interactive media, supported by supervision that links conceptual frameworks to production skills.

• Core topics: media and cultural theory, research methods for media studies, digital culture and society
• Practical modules: digital production, editing, sound and video production, web and interactive media, data visualisation
• Optional topics: platform studies, media industries, advertising and branding, journalism and public communication, audiences and fandom
• Final year: independent research project or practice-based dissertation plus advanced optional modules

Teaching and assessment

Teaching combines lectures, seminars, workshops and practical studios. Assessment methods include essays, portfolios, project submissions, presentations and a substantial final-year research or practice-based project. The programme encourages collaborative work and offers opportunities to engage with live briefs and industry partners.

Entry requirements

The University considers a wide range of qualifications. Typical entrants hold strong secondary-level qualifications (for example A-levels, Scottish Highers, International Baccalaureate, or equivalent vocational qualifications), and successful applicants usually demonstrate evidence of academic ability and interest in media, culture or communication. Admissions also take into account personal statements, references and relevant experience.

There are no mandatory subject prerequisites, but applicants with prior study or experience in media, English, sociology, art and design, or computing may find it easier to adapt to both theoretical and practical elements of the course. Mature applicants and those with non‑standard qualifications are welcome; portfolios or examples of relevant work can support applications where appropriate.

Career prospects

Graduates leave with a combination of analytical understanding and practical skills suited to a broad range of roles. Common career pathways include digital marketing and content strategy, social media management, multimedia production and editing, journalism and editorial roles, UX and content design, and roles in cultural institutions or public policy related to media.

Many students also progress to postgraduate study in media, communication, cultural studies, journalism or related fields, or pursue freelance and entrepreneurial routes in creative industries. The programme’s emphasis on transferable skills—research, writing, multimedia production and critical thinking—supports careers across public, private and third-sector organisations.

Why study at University of York

York offers a collegiate university experience with strong interdisciplinary links across humanities and social sciences, providing a supportive environment for media study. The department combines research-led teaching with opportunities for practical work and engagement with contemporary media practices.

Students benefit from access to digital labs, media production facilities and the university’s central library, alongside careers support that helps secure placements, internships and industry contacts. Located in a city with a rich cultural scene, the programme also connects learners to festivals, media organisations and cultural institutions, enhancing both study and employability.