Lincoln University

What you'll study

This programme blends core management subjects with specialist marketing modules to equip you with applied skills for operating in international markets. Typical taught content includes international strategy and organisational behaviour, cross-cultural management, international trade and business environment, marketing management, consumer behaviour, digital marketing and marketing analytics. You will also study research methods for business and either complete a supervised research thesis or an industry-focused capstone project that applies theory to a real organisational problem.

• Core management topics: global strategy, leadership and change, cross-cultural negotiation and international business law.
• Marketing specialisms: brand management, integrated marketing communications, digital marketing and social media strategy, market segmentation and research methods.
• Quantitative and analytical skills: marketing analytics, forecasting, consumer insight techniques and application of data tools for decision-making.
• Research or project: a substantial dissertation or an applied project with industry supervision to demonstrate specialist competence.

Entry requirements

Applicants are normally expected to hold a recognised bachelor's degree in business, management, marketing or a related discipline. Applicants with a degree in another field may be considered if they can demonstrate relevant work experience or prior study in business fundamentals. The university may require evidence of academic transcripts and a statement of purpose explaining your motivations and career goals.

International applicants whose first language is not English must meet the university's English language proficiency requirements. Mature applicants with significant professional experience in management or marketing are also considered through a case-by-case assessment.

Career prospects

Graduates from this programme are prepared for a range of roles in international and domestic organisations. Typical career paths include international marketing manager, brand manager, digital marketing strategist, market research analyst, business development manager, export manager and management consultant. The programme’s applied project and research training also provide a pathway to further study or research roles in industry.

Why study at Lincoln University

Lincoln University offers a personalised learning environment with small cohort sizes and strong links to industry, which helps students apply classroom learning to real business challenges. Located near Christchurch, the university combines access to a regional business community with research strengths in applied management and sustainability. The Business School emphasises practical learning, providing opportunities for internships, industry projects and engagement with local and international firms, as well as supervision by academics active in international business and marketing research.