Oxford Brookes University

What you'll study

The programme combines core business and management foundations with specialist event subjects. You will study modules in event planning and production, event marketing and sponsorship, operations and logistics, risk and safety management, budgeting and financial control, and sustainability in events.

Teaching blends lectures and seminars with practical, studio‑based projects, site visits and live event briefs. Typical learning activities include producing event proposals, running simulated conferences or festivals, managing volunteer teams, and developing digital and experiential campaigns. The course usually culminates in a major final project or dissertation where you design, deliver or critically evaluate a substantial event or research study.

Students can often choose optional modules in areas such as hospitality and venue management, digital events and streaming, project management, and consumer behaviour to tailor the degree toward specific interests. Many students take a placement year or shorter work experience module to gain industry practice and build professional networks.

Entry requirements

Applicants are normally expected to hold a secondary school qualification such as A‑levels, BTEC, or an equivalent international qualification. Admissions consider a combination of academic achievement and evidence of interest in events or related service industries, for example through work experience, voluntary roles or extracurricular organising.

Mature applicants and those with non‑traditional backgrounds are welcome; personal statements and references that demonstrate organisation, communication and teamwork skills are important. Competence in English is required for applicants whose previous education was not in English, and GCSE‑level passes in English and maths (or equivalent) are typically desirable.

Career prospects

Graduates progress to a wide range of roles across the events, hospitality, tourism and business sectors. Typical job titles include event manager, conference and exhibition coordinator, festival producer, corporate events planner, venue manager, sponsorship and partnership executive, and operations or logistics manager.

The course prepares students for work in private event agencies, in‑house events teams within corporations and charities, cultural and arts organisations, hotels and venues, and public sector tourism bodies. Graduates also move into marketing, project management, sales and entrepreneurship, or continue to postgraduate study in specialised areas of management and research.

Why study at Oxford Brookes University

Oxford Brookes combines applied, industry‑facing teaching with access to the wider resources of the city of Oxford. The university places emphasis on employability and practical experience, offering links with local and national event organisations, opportunities for placements and guest sessions with industry practitioners.

Students benefit from supportive careers and enterprise services, project supervision by staff with professional and research experience, and opportunities to work on live briefs and community events. The course’s practical focus helps build a professional portfolio and real‑world contacts that are valuable when starting a career in the events industry.