Oxford Brookes University

What you'll study

The programme combines marketing theory with hands-on digital practice. Core themes include digital marketing strategy, marketing analytics, consumer behaviour in digital contexts, and the planning and execution of integrated digital campaigns. You will study modules covering search marketing (SEO/SEM), social media and content marketing, email and CRM, paid media, e-commerce and conversion optimisation, and user experience fundamentals relevant to marketing.

Teaching typically mixes lectures, workshops and practical labs using industry-standard tools, plus case studies and live briefs with external organisations. The course normally culminates in a substantial research project or consultancy project that allows you to apply your skills to a real marketing challenge, producing either a dissertation or a client-facing deliverable.

• Digital marketing strategy and planning
• Marketing analytics and data-driven decision making
• Search marketing and paid media
• Social media, content strategy and community management
• E‑commerce, conversion optimisation and UX for marketers
• Research methods and a major project or consultancy placement

Structure

The programme is available with flexible study modes which may include full-time and part-time routes. Teaching is a combination of scheduled sessions and independent study; assessment methods include practical assignments, campaign plans, analytical reports, presentations and a final major project.

Entry requirements

Applicants are normally expected to hold an undergraduate degree in a related subject such as marketing, business, communications or a comparable discipline. Those with a lower second-class honours degree (2:2) plus relevant professional experience, or substantial marketing or digital experience, are also considered.

International applicants need to demonstrate English language proficiency. Where appropriate, applicants may be asked to submit a portfolio of relevant work or attend an interview. Specific entry requirements can vary by route and applicants should check the University’s admissions guidance for precise criteria and acceptable equivalents.

Career prospects

Graduates leave equipped to enter a wide range of digital and marketing roles. Typical career destinations include digital marketing manager, SEO/SEM specialist, social media manager, content strategist, digital analyst, e-commerce manager, CRM/email marketing specialist and marketing consultant. The balance of strategy, analytics and practical tools training also provides a route into in-house marketing teams, digital agencies, start-ups or freelance consultancy.

Students benefit from opportunities to work on live projects with external organisations, which help build a professional portfolio and connections for internships and employment. The University’s careers and enterprise services support CV development, interview preparation and employer engagement.

Why study at Oxford Brookes University

Oxford Brookes offers a pragmatic, applied approach to postgraduate study with a focus on employability and real-world skills. The Business School emphasises interactive teaching, small-group workshops and industry-relevant assessments so you develop both strategy and practical execution capabilities.

The university’s location provides strong access to a varied local and regional business community, enabling guest lectures, employer projects and networking opportunities. Students also benefit from facilities for digital practice and support from student services and a dedicated careers team to help with transition into the workplace.