University of Hull

What you'll study

This programme blends theoretical study of media, culture and communication with hands-on practice in digital and broadcast production. Core topics typically include media theory and history, media ethics and law, audiences and representation, digital media and social media strategies, journalism and news production, public relations and advertising, and research methods.

Practical modules develop technical skills in areas such as video and audio production, podcasting, multi-platform storytelling, editing, and content creation for web and social media. Students also undertake analytical coursework in cultural studies, media policy, and critical approaches to media texts. Independent project work or a dissertation in the final year allows you to pursue a specialised interest and to build a portfolio of work.

Teaching combines lectures, seminars and supervised practical workshops. Assessment is through a mixture of essays, group projects, production pieces, presentations and a substantial final-year project. There are opportunities for work placements, industry projects and collaborative activities with local media and cultural organisations to develop employability and professional networks.

Entry requirements

Entry is open to applicants with a range of qualifications. The programme normally considers A levels and other UK school-leaving qualifications, BTEC or equivalent vocational qualifications, and Access to Higher Education diplomas. International qualifications and recognised foundations are also accepted.

Typical applicants are expected to demonstrate competence in English; some modules may assume prior experience with basic IT and digital tools. Mature applicants and those with relevant work experience in media, communications or related areas are encouraged to apply. International students usually need to meet the University’s English language requirements.

Career prospects

Graduates from Media and Communication join a wide variety of roles across the creative and communications sectors. Common career paths include journalist, broadcast producer, digital content producer, social media manager, public relations officer, communications officer, advertising account executive, media researcher and events coordinator.

The degree also provides a foundation for postgraduate study in media, journalism, cultural studies, marketing or related disciplines, and supports freelance and entrepreneurial careers in content production and consultancy. The course aims to build a professional portfolio and industry contacts to help transition into graduate schemes, regional and national media outlets, creative agencies and cultural organisations.

Why study at University of Hull

The University of Hull offers a mix of academic and practical learning with access to specialist facilities and staff with research and professional expertise in media and communication. The faculty emphasises small-group teaching, personalised feedback and opportunities to develop practical skills alongside critical understanding.

The university’s location fosters links with regional media, cultural organisations and community partners, creating chances for placements and real-world projects. Students benefit from campus support services for careers, enterprise and skills development, as well as extracurricular opportunities such as student media and volunteering that help build experience and professional networks.