Bournemouth University

What you'll study

This master’s develops both the strategic and practical aspects of marketing communications. Core topics typically include integrated marketing communications, consumer behaviour, brand strategy, digital and social media marketing, advertising and creative campaign development, public relations, and marketing analytics. You will also study research methods to prepare for a substantial final project, which may be a dissertation, a client-focused consultancy project or a live brief.

Teaching combines lectures, seminars, workshops and studio-style briefs. Practical elements often include campaign planning, content creation, media planning, and use of analytics tools to measure campaign impact. The programme encourages applied learning through collaboration with industry partners, simulated agency teams and real-world briefs that reflect contemporary marketing communication challenges.

Typical modules

• Integrated Marketing Communications and Strategy
• Digital and Social Media Marketing
• Brand Management and Creative Strategy
• Advertising, Public Relations and Media Planning
• Consumer Behaviour and Market Insight
• Marketing Analytics and Research Methods
• Professional Practice and/or Industry Project
• Final Major Project (dissertation, consultancy project or live brief)

Entry requirements

Applicants normally need a UK upper-second class honours degree (2:2 may be considered in some cases) or an international equivalent in a relevant subject such as marketing, business, communications, media, or a related discipline. Applicants with a lower-class degree and substantial relevant work experience in marketing or communications may also be considered.

International applicants must meet Bournemouth University’s English language requirements; typically this means a recognised English qualification at a level appropriate for postgraduate study. Where applicants do not meet academic or language criteria, the university may offer pre-sessional English or pathway options.

Applicants will usually be asked to submit a personal statement explaining their motivation for the programme and, where relevant, a CV. Selection may include an interview or assessment of previous work for those applying with professional experience.

Career prospects

Graduates from MA Marketing Communications go on to roles across agencies, in-house teams and public sector organisations. Typical job titles include marketing manager, communications manager, digital marketing specialist, brand manager, social media manager, PR account executive, content strategist, and marketing analyst. The programme is also suitable for those aiming to move into client-facing agency roles or to develop the skills needed for freelance and consultancy work.

The combination of strategic insight, creative practice and analytical skills means graduates are equipped for roles that require planning, executing and evaluating integrated campaigns across digital and traditional channels. The professional practice elements and industry briefs also help build a portfolio and network useful for entering the jobs market.

Why study at Bournemouth University

Bournemouth University offers a practical, industry-focused approach to marketing communications with teaching delivered by staff who combine academic expertise and professional experience. The university has strong links with businesses, creative agencies and professional networks in the region and beyond, providing opportunities for live briefs, placements and industry guest speakers.

Students benefit from contemporary facilities, digital media labs and specialist software used in campaign planning and analytics, together with support services for careers, entrepreneurship and professional development. The programme’s emphasis on applied projects and portfolio development helps graduates demonstrate practical capability to employers in a competitive field.

Whether you are seeking to deepen strategic knowledge, refresh digital and analytical skills, or shift into a communications-focused role, the MA Marketing Communications aims to provide a balance of theory and hands-on experience to support career progression.